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MBA 2nd Sem Syllabus - New
MBA 2nd Sem Syllabus - New
Unit 1: Marketing defined; The evolution of marketing concept ; Selling versus Marketing philosophies; Types of markets; The fundamental marketing concepts: Needs , Wants , Demands and Values ; The Holistic marketing concepts; Social Responsibility, Green Marketing and Ethics in marketing.
Process (AHP) - concept and application; Monte Carlo Simulation- Concept and application.