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    McCrindle Research Snapshot of Australia's Changing Consumer Landscape

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    McCrindle Research
    1) The document analyzes trends in technology adoption, population growth, household shifts, income and wealth distribution, and generational changes in Australia over recent decades. 2) It shows that technology now spreads much more rapidly, with social media reaching 50 million users in just months compared to decades previously. Population and household structures are also changing significantly. 3) Income and wealth are becoming increasingly concentrated among the top 20% of households, while the generational transfer of wealth is projected to dramatically increase over the coming decades according to the analysis.

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    McCrindle Research Snapshot of Australia's Changing Consumer Landscape

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    McCrindle Research
    29 views16 pages
    1) The document analyzes trends in technology adoption, population growth, household shifts, income and wealth distribution, and generational changes in Australia over recent decades. 2) It shows that technology now spreads much more rapidly, with social media reaching 50 million users in just months compared to decades previously. Population and household structures are also changing significantly. 3) Income and wealth are becoming increasingly concentrated among the top 20% of households, while the generational transfer of wealth is projected to dramatically increase over the coming decades according to the analysis.

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    A snapshot of today's consumer landscape

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    1) The document analyzes trends in technology adoption, population growth, household shifts, income and wealth distribution, and generational changes in Australia over recent decades. 2) It shows that technology now spreads much more rapidly, with social media reaching 50 million users in just months compared to decades previously. Population and household structures are also changing significantly. 3) Income and wealth are becoming increasingly concentrated among the top 20% of households, while the generational transfer of wealth is projected to dramatically increase over the coming decades according to the analysis.

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    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    29 views16 pages

    McCrindle Research Snapshot of Australia's Changing Consumer Landscape

    Uploaded by

    McCrindle Research
    1) The document analyzes trends in technology adoption, population growth, household shifts, income and wealth distribution, and generational changes in Australia over recent decades. 2) It shows that technology now spreads much more rapidly, with social media reaching 50 million users in just months compared to decades previously. Population and household structures are also changing significantly. 3) Income and wealth are becoming increasingly concentrated among the top 20% of households, while the generational transfer of wealth is projected to dramatically increase over the coming decades according to the analysis.

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    of 16

    Social Analysis mccrindle.com.

    au

    Changing Times, Emerging Trends:


    A Snapshot of Todays Consumer Landscape.

    Mark McCrindle

    Technology Timeline
    1956 TV in Australia 13 years to reach 50 million 2006 Facebook opens 12 months to reach 50 million 1991 WWW launched 4 years to reach 50 million 2011 Rebecca Black Friday video 12 days to reach 50 million

    Technology Timeline
    1982
    Commodore 64 launched

    2010
    iPad launched
    1million sold In 4 weeks

    1 million sold in 4 years

    1980
    Pacman launched
    Game sells 7 million

    2010
    Pacman anniversary Google logo: 126 million play in one day

    Population Growth: Today

    7 billion

    23 million

    Population Growth: 1966

    3.5 billion

    11.5 million

    Household Shifts
    2012

    2014

    Fastest Growing

    Disposable household income

    Highest 20%: $88,608 (40%)

    5x
    Lowest 20%: $16,328 (7%)

    Household net worth

    Highest 20%: $2,223,013 (62%)

    70x
    Lowest 20%: $31,829 (1%)

    Generational Wealth

    1972

    2012

    2052

    www.mccrindle.com.au | info@mccrindle.com.au
    FREECALL 1800 TRENDS (1800 873 637) Mark McCrindle: mark@mccrindle.com.au

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