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Chuong 1
Chuong 1
(Managerial Economics)
MBA Phng Danh Thng Email: danhthang.phung@gmail.com Mobile: 0903 22 11 83 Homepages: www.my.opera.com/danhthang.phung
Chng 1 Ch
Ni dung chng 1
Cc vn c bn ca Kinh t hc qun l
Kinh t hc qun l v l thuyt kinh t hc y o lng v ti a ha li nhun kinh t Cung, cu v cn bng th trng Cu trc th trng v cc quyt nh qun l
Ni dung chng 1
Cc vn c bn ca Kinh t hc qun l Phn tch cn bin cho cc quyt nh ti u q y Cc k thut c lng c bn
M hnh hi quy tuyn tnh c bn h h t t h b Kim tra ngha thng k c lng phng trnh hi quy Phn tch hi quy trong vic ra cc quyt nh qun l
Cc vn c bn ca KTHQL K Q
Kinh t hc qun l v l thuyt kinh t hc
Kinh t vi m: mn khoa hc nghin cu hnh vi kinh g t ca con ngi Kinh t hc qun l: p dng l thuyt kinh t vi m q p g y vo cc vn qun l
Chi ph hin:
Khon tr bng tin cho vic s dng cc ngun lc do th trng cung cp
Chi ph Nn:
Chi ph c hi khng th hin bng tin ca vic s h kh h hi b i i dng cc ngun lc do ch s hu cung cp
+
Chi ph n ca vic s dng p g cc ngun lc c cung cp bi ch s hu Cc khon thu b mt i khi khng a cc ngun lc ca ch s hu vo th trng
Cc dng chi ph n
Chi ph c hi ca vn gp bng tin ca ch s hu Chi ph c hi ca vic s dng ti sn vn (t ai, ai nh xng) ca ch s hu Chi ph c hi ca thi gian m ch s hu doanh nghip d h cho vic qun l kinh doanh hi dnh h i ki h d h
Ti a ha gi tr doanh nghip g g p
Gi tr doanh nghip:
L mc gi m ngi mua phi tr mua doanh g g nghip Bng gi tr hin ti ca li nhun k vng trong tng gg g g g lai
Ph ri ro (risk premium)
Phn tnh thm nhm b p cho s ri ro ca vic khng bit trc gi tr tng lai ca li nhun S khng chc chn v li nhun tng lai cng ln ph ri ro cng ln gi tr ca doanh nghip gim
Ti a ha gi tr doanh nghip g g p
1
(1 + r ) +
2
(1 + r )
2
+ ... +
T
(1 + r )
T
=
t =1
t
(1 + r )
t
Trong : t l li nhun kinh t c tnh s thu c trong khong thi gian t r l t l khu tr c iu chnh theo ri ro T l s nm tn ti ca mt doanh nghip
Cu
Lng cu:
Lng hng ha hay dch v m ngi tiu dng mun g g y g g v c kh nng mua trong mt giai on nht nh
Hm cu tng qut
Su bin tc ng n lng cu (Qd)
Gi ca bn thn hng ha hay dch v (P) g y Thu nhp ca ngi tiu dng (M) Gi ca hng ha c lin quan (PR) Th hiu ca ngi tiu dng (T) K vng v gi hng ha trong tng lai (Pe) S lng ngi mua trn th trng (N )
Hm cu tng qut
Qd = a + bP + cM + dPR + eT + fPe + gN
Trong : a: h s chn g b, c, d, e, f, g: h s gc (o lng s thay i ca Qd khi cc bin tng ng thay i trong khi cc bin khc g g y g c nh)
Hm cu tng qut
Bin P M Mi quan h vi lng cu T l nghch thng T l nghch vi hng ha th cp PR T Pe N T l thun vi hng ha thay th T l nghch vi h h b sung h h i hng ha T l thun T l th thun T l thun d=Qd/PR dng d= d Qd/PR m e=Qd/T dng f= f Qd/Pe d dng g=Qd/N dng Du ca cc h s b= Qd/P m c = Qd/M m T l thun vi hng ha thng c=Qd/M dng c
Hm cu
Hm cu (cu) cho bit lng hng ho m ngi tiu dng sn sng mua v c kh nng mua cc mc gi khc nhau khi cc yu t khc khng i Lut cu:
Qd = f(P)
Lng cu tng khi gi gim v l i i lng cu gim khi gi i i tng, cc yu t khc l khng i Qd/P phi mang du m
Hm cu ngc
Thng thng, gi (P) c biu din trc tung v lng (Qd) c biu din trc honh.
Phng trnh th hin mi quan h gia gi v lng nh vy c gi l hm cu ngc
V ng cu
Mi im trn ng cu cho thy:
Lng ti a ngi tiu dng s mua tng ng vi g g g g g tng mc gi Mc gi cao nht m ngi tiu dng sn sng tr g g g g mua mt lng nht nh hng ha
th ng cu
V ng cu
S thay i trong lng cu:
Xy ra khi mc gi ca bn thn hng ha thay i y g g y Gy ra s di chuyn (trt dc) trn ng cu
S dch chuyn ng cu y g
S dch chuyn ng cu y g
Cc nhn t quyt nh cu 1. Thu nhp (M) Hng ha thng thng H h th th Hng th cp 2. Gi ca hng ha lin quan (PR) Hng ha thay th Hng ha b sung 3. 4. 5. PR tng PR gim PR gim PR tng T gim Pe gim N gim d>0 d<0 e>0 f>0 g>0 M t tng M gim M gim i M tng c>0 0 c<0 Cu tng (a) Cu gim (b) Du ca h s gc (c)
Th hiu ca ngi tiu dng (T) T tng Gi c k vng (Pe) S lng ngi tiu dng (N) Pe tng N tng
Cung
Lng cung (Qs)
Lng hng ho hay dch v c bn trong mt g g y g khong thi gian nht nh (tun, thng, )
Cung
Su bin tc ng n lng cung (Qs)
Gi ca bn thn hng ha hay dch v (P) g y Gi ca yu t u vo (PI) Gi ca hng ha c lin quan trong sn xut (Pr) Tin b k thut (T) K vng gi ca sn phNm trong tng lai (Pe) S lng hng sn xut (F)
Qs = f ( P, PI , Pr , T , Pe , F )
Du ca h s gc
P PI Pr T Pe F
k = Qs/P dng l = Qs/PI m m = Qs/Pr m m = Qs/Pr dng n = Qs/T dng r = Qs/Pe m s = Qs/F dng
Hm cung
Hm cung th hin quan h gia Qs v P khi cc yu t nh hng n cung (PI, Pr, T, Pe v F) khng i Qs = g (P P I, Pr, T', Pe', F') = g (P) (P, P P T F)
Hm cung ngc
Thng thng, gi (P) c biu din trc tung v lng (Qs) c biu din trc honh.
Phng trnh th hin mi quan h gia gi v lng nh vy c gi l hm cung ngc
Hm cung ngc: Hm cung khi gi c th hin di dng hm ca lng cung: P=f(Qs) P f(Q
V ng cung
Mi im trn ng cung th hin:
Lng ti a v hng ha hay dch v c bn tng g g y g ng vi tng mc gi
th ng cung
th ng cung
S thay i ca lng cung
Xy ra khi g ca bn thn hng ha thay i y gi g y Gy ra s di chuyn (trt dc) theo ng cung
S thay i ca cung:
Xy ra khi mt trong cc bin khc (hay yu t tc ng n cung) thay i Lm cho ng cung dch chuyn sang phi hoc sang tri
Cn bng th trng
Gi v lng cn bng c xc nh ti giao im gia ng cung v ng cu
Ti im giao nhau Qd = Qs N gi tiu dng c th mua c tt c hng ha m h mun N h sn xut bn ht c ton b s hng m h mun bn
Cn bng th trng
D cung (d tha)
Xy ra khi lng cung ln hn lng cu
D bo nh lng:
D bo c c v hng v bin trong s thay i ca cc bin kinh t
P P P P
C D D Q
P P
Q Q Q
C D
D D Q Q Q Q
P P P P
D D D Q Q Q Q
Hng t gi:
C th t gi cho sn phNm ca mnh C sc mnh th trng (tc l c th tng gi m khng mt ton b khch hng)
Th trng
L c ch m trong ngi mua v ngi bn tng tc vi nhau cng nhau xc nh sn lng v gi bn hng ha hay dch v Th trng gip gim chi ph giao dch
Chi ph giao dch: chi ph khc ngoi gi thc hin vi giao dch
Cu trc th trng
Cu trc th trng l nhng c tnh th trng quyt nh mi trng kinh t m mt doanh nghip hot ng
S lng v q y m ca cc doanh nghip hot ng g quy g p g trn th trng Mc khc bit ca sn phm gia cc nh sn xut cnh tranh vi nhau Kh nng xut hin thm nhng doanh nghip mi trn th trng khi cc doanh nghip hin thi ang lm n c li.
c quyn nhm
Mt s t cc doanh nghip sn xut ton b hoc phn ln sn lng ca th trng Cc hng ph thuc ln nhau:
hnh ng ca bt k doanh nghip no trn th trng cng c nh hng ln n sn lng bn ra v li nhun ca cc doanh nghip khc
Li ch rng
Li ch rng (N et Benefit N B) N
L hiu s ca tng li ch (TB) v tng chi ph (TC) g g thc hin hot ng NB = TB TC
Mc ti u ca hot ng
Mc hot ng m ti li ch rng c ti a ho
Mc hot ng ti u
TC
4,000 D
D
NB* = $1,225
G TB
B B
A 600 700 1,000
c
200
d 350 = A*
600
f f 1,000 NB
Level of activity
Change in total benefit TB MB = = Change in activity A Change in total cost TC = MC = Change in activity A
100 F
B
B
D D
D 100
820
G TB
2,000
C
100
520
100 340
200
Level of activity y Panel A Measuring slopes along TB and TC Marginal be enefit and marginal cos (dollars) st
8 6 5.20 4 2 MC (= slope of TC)
c (200, $6.40)
d (600, $8.20)
d (600, $3.20)
c (200, $3.40)
MB (= slope of TB)
200
350 = A*
600
800
1,000
Level of activity
Tm mc ti u ca hot ng
MB > MC Tng hot ng NB tng MB < MC NB gim
Gim hot ng
NB gim
NB tng
Tm mc ti u ca hot ng
N Net benefit (dollars)
MB = MC MB > MC 100 300 M 100 MB < MC
c
200
d
350 = A* 600
500
A
800 NB 1,000 1 000
Level of activity
Chi ph c nh
Chi ph lin tc v phi thanh ton cho d ang thc hin bt c mc hot ng no
Ti u ha c rng buc
T s MB/P phn nh li nhun tng thm trn mt n v chi ra cho hot ng T s MB/P ca cc hot ng khc nhau c s dng phn b lng tin c nh cho cc hot ng
Ti u ha c rng buc
Ti a ha hoc ti thiu ha hm mc tiu khi c iu kin rng buc
li ch cn bin ca mi n v tin c chi tiu cho tt c cc hot ng l bng nhau
Cc k thut c lng c bn g
Hm cu tng qut: Qd = a + bP + cM + dPR + eT + fPe + gN Cn c lng cc tham s a, b, c, d, e, f, g S d dng phng php phn tch hi quy h h h h
L k thut thng k nhm c lng gi tr cc tham s ca mt phng trnh v kim nh ngha thng k.
b = Y / X
Hm hi quy tng th
Gi s bin ph thuc Y ch ph thuc vo mt bin gii thch X Khi X = Xi th c mt dy p y phn phi cc gi tr ca Y p g v tn ti duy nht gi tr k vng c iu kin E(Y/Xi) ( Khi cc gi tr Xi thay i th E(Y/Xi) cng thay i Xy dng hm hi quy tng th E(Y/Xi) = f(Xi) Hm hi quy tng th dng tuyn tnh: E(Y/Xi) = a + bXi (
Hm hi quy mu
Do khng bit ton b tng th nn phi c g g p lng cc tham s ca hm hi quy tng th thng qua mu ngu nhin Hm hi quy mu c dng: Ch :
M hnh hi quy mu
Phn d:
L phn chnh lch gia gi tr c lng v gi tr g g g g thc t ca Y Bn cht ca phn d ei ging sai s ngu nhin ui
Xc nh cc tham s c lng bng cch la chn gi tr ca a v b sao cho tng bnh phng cc phn d l nh nht
ng hi quy mu
S
70,000 Si = 60,000
Sam ple regression line Si = 11, 573 + 4.9719 A
Sales (dollars) )
Si = 46,376
A
0 2,000 4,000 6,000 8,000 10,000
S phn b gi tr ca cc tham s c lng xoay quanh gi tr thc ca cc tham s h i h h Tham s c lng c gi l khng chch nu g g g gi tr trung bnh (hay k vng ton) ca c lng bng gi tr thc ca tham s g gg
E (a ) = a
X i2 n x i2
i =1 i =1 n n
E (b ) = b
1 Var (b ) = n 2 x i2
i =1
lch chuNn vi
2 =
Se(a ) = Var (a )
Se (b ) = Var (b )
ei2
i =1
nk
ngha thng k
Phi kim nh xem bin ph thuc Y c thc s ph thuc vo bin X hay khng (b 0) Kim nh ngha thng k bng cch s dng kim nh t hoc s dng p-value p value
Xc nh mc ngha:
Xc sut kt lun tham s c ngha thng k (b 0) nhng trn thc t li khng c ngha thng k (b=0) (b 0) Xc sut mc sai lm loi I
b Tqs = Se (b ) N u Tqs > t/2(n k) th bc b H0 v ngc li, cha li /2(n-k) c c s bc b H0 Bc b H0 hai kt lun tng ng
Xc sut kt lun b c ngha v mt thng k l mt kt lun sai nh hn % C th tin tng t nht (1- )% rng kim nh t khng mc p phi sai lm loi 1
H s xc nh
t
yi = Yi Y yi = Yi Y ei = Yi Yi
2 R
yi = y i +ei
y i = y i + e2 i
2 2 i =1 i =1 i =1 n n n
Ta c:
H s xc nh
t
2
2 R
N Fqs > F(k 1 k) th bc b H0: H hi quy c u (k-1,n-k) b Hm gii thch cho s bin ng ca bin ph thuc N gc l i cha c c s bc b H0: h hi quy li, h b hm khng ph hp
H0 : R 2 = 0 H1 : R 2 0
l tng ng
Hi quy bi
M hnh hi quy bi
M hnh c nhiu hn mt bin gii thch g
H s ca mi bin gii thch l s o bin ng ca bin ph thuc Y c gii thch bi s bin ng ca bin gii thch , khi cc bin gii thch khc c nh S dng kim nh t, kim nh F v h s xc nh R2 phn tch s ph hp ca hm hi quy
V d
Gim c tip th ca Tp on Vanguard tin tng rng doanh s bn x phng git Brigt Side (S) ca cng ty l c quan h vi mc chi cho qung co (A) ca ring tp on v ng thi, cng c quan h vi tng chi ph qung co ca ba i th ln nht (R). Gim c tip th thu thp cc s liu trong 36 tun v S A v R c l t t S, lng phng t h hi quy bi nh sau: h trnh h S = a + bA + cR Kt qu hi quy ca my tnh nh sau:
DEPEN DEN T VARIABLE: OBSERVATION S: VARIABLE IN TERCEPT A R S 36 PARAMETER EXTIMATE 175086.0 0.8550 -0.284 R-SQUARE 0.2247 0 2247 STAN DARD ERROR 63821.0 0.3250 0.164 F-RATIO 4.781 4 781 T-RATIO 2.74 2.63 -1.73 P-VALUE ON F 0.0150 0 0150 P-VALUE 0.0098 0.0128 0.0927