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    Brand Identity: Made By:-Shalika Bajaj Amm3

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    Shalika Bajaj
    The document discusses Parx, a premium casual wear brand from India. It provides an overview of brand identity and discusses Kapferer's Brand Identity Prism model which examines a brand's personality, physique, culture, relationship, self-image, and reflection. For Parx, the summary identifies the brand's personality as semi-formal, casual wear in premium cotton that is easy to maintain. The physique is not described. The culture is described as catering to middle class to upper middle class Indians and embracing Indian culture while being innovative and encouraging individualism.

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    Brand Identity: Made By:-Shalika Bajaj Amm3

    Uploaded by

    Shalika Bajaj
    60 views8 pages
    The document discusses Parx, a premium casual wear brand from India. It provides an overview of brand identity and discusses Kapferer's Brand Identity Prism model which examines a brand's personality, physique, culture, relationship, self-image, and reflection. For Parx, the summary identifies the brand's personality as semi-formal, casual wear in premium cotton that is easy to maintain. The physique is not described. The culture is described as catering to middle class to upper middle class Indians and embracing Indian culture while being innovative and encouraging individualism.

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    PARX

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    The document discusses Parx, a premium casual wear brand from India. It provides an overview of brand identity and discusses Kapferer's Brand Identity Prism model which examines a brand's personality, physique, culture, relationship, self-image, and reflection. For Parx, the summary identifies the brand's personality as semi-formal, casual wear in premium cotton that is easy to maintain. The physique is not described. The culture is described as catering to middle class to upper middle class Indians and embracing Indian culture while being innovative and encouraging individualism.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    60 views8 pages

    Brand Identity: Made By:-Shalika Bajaj Amm3

    Uploaded by

    Shalika Bajaj
    The document discusses Parx, a premium casual wear brand from India. It provides an overview of brand identity and discusses Kapferer's Brand Identity Prism model which examines a brand's personality, physique, culture, relationship, self-image, and reflection. For Parx, the summary identifies the brand's personality as semi-formal, casual wear in premium cotton that is easy to maintain. The physique is not described. The culture is described as catering to middle class to upper middle class Indians and embracing Indian culture while being innovative and encouraging individualism.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 8

    PARX

    BRAND IDENTITY

    MADE BY:SHALIKA BAJAJ AMM3

    BRAND IDENTITY

    BRAND IDENTITY IS visual aspects that form part of the overall brand. The outward expression of the brand, including its name and visual appearance. The brand's identity is its fundamental means of consumer recognition and symbolizes the brand's differentiation from competitors.

    BRAND IDENTITY PRISM

    As per Kapferer, Brand identity can be defined by six parameters: 1.Personality 2.Physique 3.Culture 4.Relationship 5.Self Image 6.Reflection

    BRAND INDENTITY PRISM

    Physique a. Mentions physical facets tangible things. b. It will include packaging, product look and feel. c. Examples: Packaging color, product features etc. Apple I-pod browsing physique will include its dial capabilities, the screen, and its connectivity with musical devices. Personality a. Personification of brand b. What kind of person it would be, if it were a human being c. Examples: Confident, Social, Flamboyant, Arrogant, Energetic etc Kingfisher & Virgin Airlines brand personality may be that of flamboyant or rich

    BRAND IDENTITY PRISM

    Culture a. Set of values feeding the brands inspiration b. Rules governing the brand in its outward signs like product and communication c. Examples: Indian, Western, Contemporary, Urban Kitchens of India takes its culture from the Indian cuisines made and packed for the consumers

    PARX INTRODUCTION

    Parx is a premium casual wear brand, born in the fashion capital of India. Founded in 1999 in Mumbai. The brand has evolved over the years, along with the fast-evolving fashion industry. With emerging consumer trends, it's only fitting for Parx to reflect the attitude of today's young Indian men, who like things simple and uncomplicated Parx endorses the philosophy of 'Live easy'. it's no more about having a life divided between work and outside work, but enjoying life itself

    PARX IDENTITY

    PERSONALITY

    SEMIFORMAL AND CASUAL WEAR PREMIUM COTTON SHIRT EASY TO MAINTAIN PERFECT FOR PARTY AND WORK

    PHYSIQUE

    CULTURE

    AGGRESSIVE ENERGETIC DYNAMIC OUTGOING CATERS TO MIDDLE CLASS TO UPPER MIDDLE CLASS

    INDIAN CULTURE INNOVATIVE INDIVIDUALISM

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