Download as pdf or txt
Download as pdf or txt
You are on page 1of 3

DUPONT ANALYSIS

A Financial Analysis Tool

DUPONT ANALYSIS
To Be Successful, a business must manage its:
Operating Profits Level of Assets Amount of Debt

FIVE KEY FINANCIAL RATIOS


Profit Margin (PM) Total Asset Turnover (TAT) Equity Multiplier (EM) Return on Investment (ROI) Return on Equity (ROE)

PROFIT MARGIN (PM)


Profit Margin (PM) = Net Income / Sales or TR Positive if: Positive and Rising Over Time

TOTAL ASSET TURNOVER (TAT)


Total Asset Turnover (TAT) = Sales (or Total Revenue) / Total Assets Positive if: Rising Over Time Varies by Industry (Need Industry Average) Most Manufacturing Firms at 1X to 2X

EQUITY MULTIPLIER (EM)


Equity Multiplier (EM) = Total Assets / Total Equity Positive if: Does not rise over time Is between 2X or 3X Is less than 3X

RETURN ON INVESTMENT (ROI)


Return on Investment (ROI) = PM x TAT OR ROI = Net Income / Total Assets

RETURN ON EQUITY (ROE)


Return on Equity (ROE) = PM x TAT x EM = ROI x EM = Net Income / Total Equity Positive if: High for Right Reasons (High ROI, PM, TAT) Not from High EM

SUMMARY OF DUPONT FORMULA


Firm Has Strong ROE If:
Strong Operating Management (High PM) Strong Asset Management (High TAT) Strong Capital Structure (Appropriately low EM)

You might also like