APPROACHES TO SOCIAL SCIENCE RESEARCH

Guided By Dr.M.A.Joseph Presented By Bhagya.P.P IInd sem M.Com

RESEARCH
Research means search for knowledge or as any systematic investigation, with an open mind to establish novel facts, solve new or existing problem, prove an idea or develop new theories.

DEFINITION OF RESEARCH
A careful enquiry or examination to discover new information or relationships and to expand and verify existing knowledge Francis Rummel Systematized effort to gain knowledge Redman & Morry

DEFINITION OF SOCIAL SCIENCE RESEARCH

A systematized method of exploricing, analyzing, and conceptualizing human life inorder to extend, correct or verify knowledge of human behaviour and social life O.R.Krishnaswami

APPROACHES TO RESEARCH
1. QUANTITATIVE APPROACH Inferential research Experimental research Simulation research 2.QUALITATIVE RESEARCH

QUANTITATIVE RESEARCH
Involves the generation of data in quantitative form which can be subjected to rigorous quantitative analysis in a formal and rigid fashion. INFERENTIAL APPROACH The purpose is to form a database from which to infer characteristics or relationship of population. Usually means survey research where a sample of population is studied to determine its characteristics, and then inferred that the population has the same characteristics .

EXPERIMENTAL APPROACH
It is characterized by much greater control over the research environment and in this case some variables are manipulated to observe their effect on other variables. SIMULATION APPROACH Involves construction of an artificial environment within which relevant information and data can be generated. This permits an observation of the dynamic behaviour of a system under controlled conditions.

QUALITATIVE APPROACH
It is concerned with subjective assessment of attitudes, opinion and behaviour. Research in such a situation is a function of researchers insights and impressions. And generate results either in non-quantitative form or in the form which are not subjected to rigorous quantitative analysis.

CONCLUSION

REFERENCE
RESEARCH METHODOLOGY (methods and techniques) C.R.Kothari. New age international (p) ltd, publishers. Second edition-2004 BUSINESS RESEARCH MODEL Prof. S.N.Murthy & Dr.U.Bhojana. Published by exel books