MARKETING MANAGEMENT

PREPARED BY : LEE LINDA SU HONG RAHIM BALQIS HAFIZAH

PRODUCT

MYPHONE
First Malaysia smart phone Invent in Malaysia- functional department in Malaysia(R&D) Production in China cost effective Use the latest technology invention Latest and new look with a latest specification

PRODUCT SPECIFICATION -Display 9.7 inches (250mm) multitouch display at resolution of 2048 1536 pixels with LED backlighting and a fingerprint and scratch-resistant coating. -Memory 512 MB DDR2 (1066 Mbit/s data rate. Dual simcard.

Wireless
Wi-Fi+3G/4G In addition to above: 3G cellular HSDPA, 2G cellular EDGE on 3G models In addition to above: 3G transitional LTE on 4G model

Battery
Built-in lithium-ion polymer battery; (10 hours (Wi-Fi), 9 hours (3G or 4G) browsing; 10 hours video; 140 hours audio;1 month

Weight Wi-Fi model: 1.44lb (650g) 4G model: 1.46lb (660g) Dimensions 9.57.310.346 in (2401868.8mm) Mechanical keys Home, sleep, volume rocker, variable function switch (originally screen rotation lock, mute in iOS 4.2, either in 4.3) Camera At the back 1080p HD still and video camera 5 MP, 30fps and 5 digital zoom Front-VGA-quality still and videocamera,

OUR COMPANY LOGOS

COMPANY LOGO CLARIFICATION

MY- IS FOR MALAYSIA MY1-MEANS OF 1 MALAYSIA COMPANY STAFF WITH DIFFERENT CULTURAL BACKGROUND FIRST COMPANY PRODUCE SMARTPHONE-MYPHONE THE LOGO SHOW TRULY MALAYSIA

COMPANY BACKGROUND
First mobile company in Malaysia,produce Smartphone Headquater located at Jalan Ampang, Kuala Lumpur Focusing on technology intervention towards telecommunication. Produce product that more to local preferences.

MARKETING MIX
PRODUCT - MYPHONE - FIRST SMARTPHONE IN MALAYSIA - LATEST SPECIFICATION - ALSO COME IN PINK COLOUR SPECIALLY FOR WOMEN

CONT..
PRICE AFFORRDABLE COST EFFECTIVE WORTH IT TO BUY COME OUT WITH GREAT PACKAGE

PLACE -SELL THROUGHOUT MALAYSIA -CAN GET FROM ANY MOBILE SHOP -REACHABLE

CONT
PROMOTION EARLY STAGE OF PROMOTION PROMOTION THROUGH MEDIA TV COMMERCIAL NEWSPAPER MAGAZINES THROUGH INTERNET BILLBOARD

SWOT ANALYSIS
STRENGHT 1)FIRST MALAYSIA SMARTPHONEMYPHONE 2)HIGH OF PRODUCT QUALITY 3)USE EXPERT STAFF 4)COST EFFECTIVENESS-AFFORDABLE 5)USE LATEST TECHNOLOGY

CONT
WEAKNESSES 1)NEW PRODUCT-SLOW IN MARKET GROWTH 2)FIRST MOVERS-CUSTOMER PERCEPTION

CONT..
OPPORTUNITIES 1)ACCEPTANCE FROM YOUNG GENERATION WHO INTERESTED IN SMARTPHONE 2)CHEAPER-AFFORDABLE TO BUY 3)GOVERNMENT SUPPORT FOR LOCAL COMPANY 4)COOPERATE WITH TELECOMMUNICATION COMPANY BY PROVIDING PACKAGES

CONT..
THREATS 1)THREAT FROM OTHER MOBILE COMPANY 2)COMPETITION FROM GIANT MOBILE COMPANY THAT HAVE PRODUCE SMARTPHONE 3)RISK TO FIGHT WITH FAKE SMARTPHONE-IMITATION 4)CUSTOMER PERCEPTION

THE END THANK YOU