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What Is Multimedia?: CECS 5110
What Is Multimedia?: CECS 5110
CECS 5110
What Is Multimedia?
Multimedia is a computer-based interactive communications process that incorporates text, graphics, sound, animation, and video
Interactive
Key
feature of multimedia User determines what content is delivered, when it is delivered and how
Non-linear
Computer-based Multimedia
2 or more media Computer multimedia
Multi-sensory experience real world Multi-sensory memory imprints Different learning styles benefit
Hypermedia
Based on cognitive theories of how people structure knowledge and how they learn Links to navigate Non-sequential navigation
Hypermedia Applications
Instructional courseware
Multimedia Advantages
Engrossing deep involvement Multi-sensory Creates knowledge connections Individualized Teacher and student creation
Multimedia Disadvantages
Lost in cyberspace Lack of structure Non-interactive if one-way, no feedback Text intensive content Complex to create Time consuming Cognitive overload Linear content
Multimedia Growth
Multimedia Growth
Marketing Standpoint
Computer price
1992 1 mil - $2,500 or $1,000 upgrade 1996 24 mil - $1,500 or $300 upgrade 1992 5,000 - $100 1996 15,000 - $30
Multimedia titles
Multimedia Growth
User Standpoint
User control
No
longer only lectures and/or printed materials Any sequence of the material, any time, anywhere, any modality
Individualization
Address
different learning styles and needs User decides how material is presented: visual, audio, textual Adjusting level of difficulty
Multimedia Growth
User Standpoint (cont.) Action
Active processes: simulations, acting out a play, testing knowledge and feedback
Examples
500 Nations, Grandma and Me , Magic School Bus
Games: action and graphics Action + storytelling Physical coordination + mental outwitting Accommodates different learning styles: association vs. experimentation; auditory vs. visual Provides feedback, levels of difficulty, evaluates skills, nonlinear presentations
Education
attention to a message Product catalogs, published magazines, touchscreen kiosks, online shopping, Stockholder's meeting, sales rep pitch, conference speaker, employee orientation and training,
Delivering Multimedia
Compact disc
Inexpensive, easy mass produce and distribute
Kiosk
Computer system to access info, perform transactions or play games Convenience, reduces personnel costs, but expensive maintenance Web pages, product advertisement, demos,
Online
The End
University of North Texas Dr. Vicky Cereijo