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    Smiley is a company that sells gift coupons that can be redeemed for gifts at various stores. They offer gold, diamond, and platinum coupons worth Rs. 5000, Rs. 7000, and Rs. 10000 respectively. The company targets upper middle class, higher class, and working individuals in metros and tier-2 cities for occasions like marriages, birthdays, and corporate events. The gift coupons can be redeemed for branded watches, shopping at major retailers, spa treatments, dining experiences, and other luxury items. Smiley gift cards are available at gift outlets, jewelry shops, and the company's own card outlets, and they promote their business through newspapers, television, banners, and

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    Smiley is a company that sells gift coupons that can be redeemed for gifts at various stores. They offer gold, diamond, and platinum coupons worth Rs. 5000, Rs. 7000, and Rs. 10000 respectively. The company targets upper middle class, higher class, and working individuals in metros and tier-2 cities for occasions like marriages, birthdays, and corporate events. The gift coupons can be redeemed for branded watches, shopping at major retailers, spa treatments, dining experiences, and other luxury items. Smiley gift cards are available at gift outlets, jewelry shops, and the company's own card outlets, and they promote their business through newspapers, television, banners, and

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    29 views9 pages

    Marketing 1

    Uploaded by

    vikashpgdm
    Smiley is a company that sells gift coupons that can be redeemed for gifts at various stores. They offer gold, diamond, and platinum coupons worth Rs. 5000, Rs. 7000, and Rs. 10000 respectively. The company targets upper middle class, higher class, and working individuals in metros and tier-2 cities for occasions like marriages, birthdays, and corporate events. The gift coupons can be redeemed for branded watches, shopping at major retailers, spa treatments, dining experiences, and other luxury items. Smiley gift cards are available at gift outlets, jewelry shops, and the company's own card outlets, and they promote their business through newspapers, television, banners, and

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    Smiley Gifts

    Introduction
    Smiley is a company dedicated in providing
    next generation gifting solutions. We sell gift coupon, which can be redeemed at stores for the gift you desire.

    Coupon types: Rs. 5000- Gold coupon Rs. 7000- Diamond coupon Rs. 10000- Platinum coupon

    Market Segmentation
    Geographic Focus on metros and tier-2 cities. Demographic Focus on upper middle class, higher class, working people. Pshycographic Focus on modern people, youth, corporate, sports fans, MNC employees. Behavioural Focus on marriage , anniverseries, birthday, corporate functions, retirement and farewells.

    Gifts in Coupan
    Branded watches Shoppers stop shopping F1 races Dinner in 5 star hotel Spa and parlour treatment Resorts and fun club visit Artificial jewellery Electronic gadgets Holiday packages

    We offer
    F1 races tickets Watches-Fastrack ,Titan,Tommy Hilfiger, Shoppers stop [all within the limit ] Dinners Club Mahindra ,Radisson, Sha-ngrilla, Hyatt Spa and parlour treatment(Habibs,Lakme) Jewellery- Tanishq,Nakshatra ,gilli Electronic gadgets- Croma ,LG, Samsung Resorts and fun club club mahindra ,Fun & Food Holiday packages- SOTC , MMT

    Smiley gift cards can be found here


    Gift outlets (Lifestyle, Archies and paper rose) Jwellery shops (Ddmas) Company owned card outlets

    PROMOTION
    Newspaper ads Danglers Hoardings Cable tv ads Short commercials Salesman Banners Discounts and schemes

    PINNACLE
    Arpita Dubey

    Rajnish Bhardwaj
    Jitender Tanwar

    Manas Saigal
    Ujjawal Singh

    Vikash Kumar Singh

    THANK YOU

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