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    Jackneville
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    This document provides an overview and outline for a book about branding and design for print and packaging. Chapter 1 will focus on branding inside spaces like restaurants and shops as well as outside spaces. It will include case studies and interviews. Chapter 2 will cover branding and design for packaging in areas like food, alcohol and music. It will also feature case studies and interviews. The research section will discuss additional branding projects, signage, and specific client work. The introduction and contents pages are also outlined.

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    This document provides an overview and outline for a book about branding and design for print and packaging. Chapter 1 will focus on branding inside spaces like restaurants and shops as well as outside spaces. It will include case studies and interviews. Chapter 2 will cover branding and design for packaging in areas like food, alcohol and music. It will also feature case studies and interviews. The research section will discuss additional branding projects, signage, and specific client work. The introduction and contents pages are also outlined.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    5K views15 pages

    DC Presentation2

    Uploaded by

    Jackneville
    This document provides an overview and outline for a book about branding and design for print and packaging. Chapter 1 will focus on branding inside spaces like restaurants and shops as well as outside spaces. It will include case studies and interviews. Chapter 2 will cover branding and design for packaging in areas like food, alcohol and music. It will also feature case studies and interviews. The research section will discuss additional branding projects, signage, and specific client work. The introduction and contents pages are also outlined.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 15

    DESIGN CONTEXT

    A brand / identity investigation of image & type with a focus on print & packaging

    CHAPTER ONE
    . Branding and design for an environment .
    - Inside spaces - Restaurants - Pubs - Cafes - Shops - Outside spaces - Shops - buildings - Installations - Interviews - Harrison & Co - Black Candy

    CHAPTER ONE
    . Branding and design for an environment .
    - Inside spaces - Restaurants - Pubs - Cafes - Shops - Outside spaces - Shops - buildings - Installations - Interviews - Harrison & Co - Black Candy

    CHAPTER ONE
    . Branding and design for an environment .
    - Inside spaces - Restaurants - Pubs - Cafes - Shops - Outside spaces - Shops - buildings - Installations - Interviews - Harrison & Co - Black Candy

    CHAPTER ONE
    . Branding and design for an environment .
    - Inside spaces - Restaurants - Pubs - Cafes - Shops - Outside spaces - Shops - buildings - Installations - Interviews - Harrison & Co - Black Candy

    CHAPTER TWO
    . Branding and design for packaging .
    - Ranges - Brand within range - Colour within range - Bottles - Alcohol - Sauces - Food - Innovative - Bespoke - Music - Innovative - CD, Vinyl

    CHAPTER TWO
    . Branding and design for packaging .
    - Ranges - Brand within range - Colour within range - Bottles - Alcohol - Sauces - Food - Innovative - Bespoke - Music - Innovative - CD, Vinyl

    CHAPTER TWO
    . Branding and design for packaging .
    - Ranges - Brand within range - Colour within range - Bottles - Alcohol - Sauces - Food - Innovative - Bespoke - Music - Innovative - CD, Vinyl

    CHAPTER TWO
    . Branding and design for packaging .
    - Ranges - Brand within range - Colour within range - Bottles - Alcohol - Sauces - Food - Innovative - Bespoke - Music - Innovative - CD, Vinyl

    CHAPTER TWO
    . Branding and design for packaging .
    - Ranges - Brand within range - Colour within range - Bottles - Alcohol - Sauces - Food - Innovative - Bespoke - Music - Innovative - CD, Vinyl

    RESEARCH
    - Interviews - Harrison & Co - Black Candy - Stranger & Stranger - Big Fish - Photography - Branded Buildings - Signage - Specific Projects - Branding projects - Music packaging

    Introduction

    Contents

    Chapter 1

    Branding inside

    Case Study

    Branding inside

    Interview

    Branding outside

    Branding outside

    Interview

    Chapter 2

    Ranges

    Bottles

    Food

    Interview

    Music

    Interview

    End

    Page Count Estimate

    48

    Case Study

    FORMAT
    - Layout - Simple colour palette - Big Type - Exciting layout - Saddle Stitch - Soft cover - Belly band

    DAS END

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