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  • Descriptive Research Presentation

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    Arun Thampi
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    Descriptive research is conducted to describe characteristics of a group, make predictions, or determine perceptions. It is preplanned, structured, uses large representative samples, and determines the six W's - who, what, when, where, why, and how. Cohort analysis studies a group experiencing the same event within a time interval through repeated surveys. Longitudinal design measures the same sample repeatedly while cross-sectional design collects information from a population sample only once.

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    Descriptive research is conducted to describe characteristics of a group, make predictions, or determine perceptions. It is preplanned, structured, uses large representative samples, and determines the six W's - who, what, when, where, why, and how. Cohort analysis studies a group experiencing the same event within a time interval through repeated surveys. Longitudinal design measures the same sample repeatedly while cross-sectional design collects information from a population sample only once.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    49 views5 pages

    Descriptive Research Presentation

    Uploaded by

    Arun Thampi
    Descriptive research is conducted to describe characteristics of a group, make predictions, or determine perceptions. It is preplanned, structured, uses large representative samples, and determines the six W's - who, what, when, where, why, and how. Cohort analysis studies a group experiencing the same event within a time interval through repeated surveys. Longitudinal design measures the same sample repeatedly while cross-sectional design collects information from a population sample only once.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Descriptive Research

    By Click to edit Master subtitle style Arun Thampi

    3/29/12

    Introduction

    Done to describe something Examples :

    To describe the characteristics of a specific group of people To make predictions To determine product perceptions

    Preplanned and structured Based on large representative samples The 6 Ws are decided upon

    3/29/12

    6 Ws

    Who What When Where Why (What) Way


    3/29/12

    Cohort Analysis

    Cohort refers to: A group of individuals who experience the same event within the same time interval. Consists of: A series of surveys conducted at appropriate time intervals where the cohort is the basic unit of analysis
    3/29/12

    Longitudinal and Cross sectional design


    Longitudinal design: A sample of population is measured repeatedly on the same variables

    Same people/sample, same variables

    Cross sectional design Collection of information from a sample of population only once.
    3/29/12

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