Synopsis of project Idea-Smartphones Idea Cellular, Indias 3rd largest mobile operator has announced the launch of a range

of 3G smartphones starting at Rs. 5,850 onwards, to drive penetration of data services in the country. Mobile users in India can access some of the worlds best handset features and Ideas 3G applications on Android based smartphones, for as low Rs. 2,609! The new Idea smartphones have been affordably priced to ensure rapid uptake by both - 2G users wishing to upgrade to 3G, and existing 3G users especially in the semi-urban parts of the country which are traditional strongholds of Idea. As a special introductory offer, Idea is offering data services worth Rs. 3,500* with Rs. 259 pack, along with the new 3G smartphones. Hence, for the smartphone which is priced at Rs. 5,850, Idea 3G user gets it for a value of just Rs. 2,609. Likewise, the handset priced at Rs. 7,992 has a value of just Rs. 4,751 for Idea 3G users, thus making them the best buys in their respective segments. The Idea 3G Smartphones are based on 2.2 Android Operating System (OS) and also have a 3.2 MP Camera, Touchscreen (3.5 & 2.8 Screen size), GPS Navigator software, FM radio and MP3 Player, WiFi, Bluetooth, Social Media Apps such as Facebook, Twitter, Orkut, browser Operamini, and preloaded Google and Youtube, besides a range of other high-end smartphone features and Idea TV. The handset devices can operate as mobile phone, mini computer, and also acts as a Wi-Fi router.

Objective of our study: To understand the penetration of idea 3G Smartphones. To study the consumer behavior regarding the Smartphones. Awareness of Idea Smartphones among the people. Customer perception and expectations regarding Idea Smart phones.
Our study will depend on various Research Methodologies like questionnaire and face to face interactions giving showing them demos regarding Idea-Smartphone and benefits of Idea Smart phones. The target group would include non-idea 3g users, non-data users(fresh prospects).The sampling method would be simple random sampling mostly students. The data would be collected through questionnaires. The sample size would be 150.