Ch13 - Change Strategy

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External Forces of Change

Marketplace Government laws and regulations Technology Economic

Robbins et al., Fundamentals of Management, 4th Canadian Edition 2005 Pearson Education Canada, Inc.

Internal Forces of Change


Corporate strategy The workforce Technology and equipment Employee attitudes

Robbins et al., Fundamentals of Management, 4th Canadian Edition 2005 Pearson Education Canada, Inc.

Change Agents
Managers Outside Consultants Staff Specialists

Robbins et al., Fundamentals of Management, 4th Canadian Edition 2005 Pearson Education Canada, Inc.

Lewins Three-Step Process

Unfreezing

Changing

Refreezing

The Calm Waters Metaphor


Robbins et al., Fundamentals of Management, 4th Canadian Edition 2005 Pearson Education Canada, Inc.

Lack of Stability

Lack of Predictability

The WhiteWater Rapids Metaphor


Virtual Chaos
C

Constant Change

Robbins et al., Fundamentals of Management, 4th Canadian Edition 2005 Pearson Education Canada, Inc.

Todays Manager and Change

Constant and chaotic Competitive advantage lasts less than 18 months If it aint broke, break it!

Robbins et al., Fundamentals of Management, 4th Canadian Edition 2005 Pearson Education Canada, Inc.

FOM 13.6

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