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    International Style: By: Gerald L., Zac E

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    zelbel249
    The International Style originated in Switzerland in the 1950s and was developed at two design schools, Zurich and Basel. Key figures who studied and helped develop the style included Ernst Keller, Armin Hoffman, Emil Ruder, Josef Müller Brockman, Paul Rand, and Max Bill. The style is characterized by use of grids, asymmetry, sans-serif typefaces like Helvetica and Univers, clean and neutral aesthetics, left-aligned text with ragged right margins, and hierarchical information design.

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    International Style: By: Gerald L., Zac E

    Uploaded by

    zelbel249
    250 views16 pages
    The International Style originated in Switzerland in the 1950s and was developed at two design schools, Zurich and Basel. Key figures who studied and helped develop the style included Ernst Keller, Armin Hoffman, Emil Ruder, Josef Müller Brockman, Paul Rand, and Max Bill. The style is characterized by use of grids, asymmetry, sans-serif typefaces like Helvetica and Univers, clean and neutral aesthetics, left-aligned text with ragged right margins, and hierarchical information design.

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    Swiss

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    The International Style originated in Switzerland in the 1950s and was developed at two design schools, Zurich and Basel. Key figures who studied and helped develop the style included Ernst Keller, Armin Hoffman, Emil Ruder, Josef Müller Brockman, Paul Rand, and Max Bill. The style is characterized by use of grids, asymmetry, sans-serif typefaces like Helvetica and Univers, clean and neutral aesthetics, left-aligned text with ragged right margins, and hierarchical information design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    250 views16 pages

    International Style: By: Gerald L., Zac E

    Uploaded by

    zelbel249
    The International Style originated in Switzerland in the 1950s and was developed at two design schools, Zurich and Basel. Key figures who studied and helped develop the style included Ernst Keller, Armin Hoffman, Emil Ruder, Josef Müller Brockman, Paul Rand, and Max Bill. The style is characterized by use of grids, asymmetry, sans-serif typefaces like Helvetica and Univers, clean and neutral aesthetics, left-aligned text with ragged right margins, and hierarchical information design.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 16

    International Style

    by: Gerald L., Zac E.

    Started in Switzerland in 1950s 2 Design Schools-Zurich, Basel Originally studied with Ernst Keller Armin Hoffman Emil Ruder Josef Mller Brockman Paul Rand Max Bill

    Armin Hoffman

    Emil Ruder

    Josef Mller Brockmann

    Ernst Keller

    Paul Rand

    Max Bill

    Helvetica

    Univers

    Adrian Frutiger
    Printers Apprentice Zurich School of Arts and Crafts Deberny & Peignot Typefoundry Type Designer

    Photography

    International Style
    Grid Assymetry sans-serif Photography Clean Neutral Flush left Ragged Right Hierarchy

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