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COMMUNICATIONS AUDIT

FORTUNE LAKE LUTHERAN CAMP


VIDEO

For more than 70 years, Fortune Lake Lutheran Camp has been A Place of Grace to Experience and Grow in Faith in the beauty of Crystal Falls, Mich. But when its message began to lose impact, ME&V stepped in with a communications audit full of recommendations to strengthen the camps brand. An updated look, integrated materials and even on-site signage ideasall helped focus marketing and public relations efforts for results. Recognizing the need to serve different audiences in different ways, Fortune Lake Lutheran Camp also enlisted ME&V to create four different videos. Now theyre always ready to recruit staff, raise funds, attract campers or appeal to parentsat the press of a button or click of a mouse.

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