Scribd Logo
Upload

Welcome to Scribd!

  • Global Marketing (European Union) Prepared By:Mohammad Noor Shafiq Bin Mohd Sabri 2010993203 Prepared For: PN Khalilah Ibrahim

    Uploaded by

    Shafiq Sabri
    12 views10 pages
    The European Union (EU) is an economic and political union of 27 member states located primarily in Europe. The EU traces its origins to the European Coal and Steel Community and the European Economic Community formed in 1952. The Maastricht Treaty established the EU under its current name in 1993. Brussels, Belgium was selected as the headquarters due to its central location. Current issues include the Greek debt crisis, which has required bailouts and austerity measures and impacted the global economy.

    Original Description:

    Original Title

    European Union

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The European Union (EU) is an economic and political union of 27 member states located primarily in Europe. The EU traces its origins to the European Coal and Steel Community and the European Economic Community formed in 1952. The Maastricht Treaty established the EU under its current name in 1993. Brussels, Belgium was selected as the headquarters due to its central location. Current issues include the Greek debt crisis, which has required bailouts and austerity measures and impacted the global economy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    12 views10 pages

    Global Marketing (European Union) Prepared By:Mohammad Noor Shafiq Bin Mohd Sabri 2010993203 Prepared For: PN Khalilah Ibrahim

    Uploaded by

    Shafiq Sabri
    The European Union (EU) is an economic and political union of 27 member states located primarily in Europe. The EU traces its origins to the European Coal and Steel Community and the European Economic Community formed in 1952. The Maastricht Treaty established the EU under its current name in 1993. Brussels, Belgium was selected as the headquarters due to its central location. Current issues include the Greek debt crisis, which has required bailouts and austerity measures and impacted the global economy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    GLOBAL MARKETING (EUROPEAN UNION) PREPARED BY :MOHAMMAD NOOR SHAFIQ BIN MOHD SABRI 2010993203 PREPARED FOR : PN KHALILAH

    IBRAHIM

    The European Union (EU) is an economic and political union or confederation of 27 member states which are located primarily in Europe. The EU traces its origins from the European Coal and Steel Community (ECSC) and the European Economic Community (EEC), formed by six countries (Belgium, France, Germany, Italy, Luxembourg, and The Netherlands) The Maastricht Treaty established the European Union under its current name in 1993

    The EU Headquarters
    Brussels, Belgium
    Selected as the headquarters of the European Union because of its centralized location in Europe.

    Member states of the EU (year of entry)


    Austria (1995) Belgium (1952) Bulgaria (2007) Cyprus (2004) Czech Republic (2004) Denmark (1973) Estonia (2004) Finland (1995) France (1952) Germany (1952) Greece (1981) Hungary (2004) Ireland (1973) Italy (1952) Latvia (2004) Lithuania (2004) Luxembourg (1952) Malta (2004) Netherlands (1952) Poland (2004) Portugal (1986) Romania (2007) Slovakia (2004) Slovenia (2004) Spain (1986) Sweden (1995) United Kingdom (1973)

    Important of EU
    Promote peace and stability Large markets 454 million people, 25% world trade Free trade area Harmonisation of laws Funding Single currency

    EU Structures/ Institutions
    European Commission Council of Ministers / Council of EU European Parliament Court of Auditors Court of Justice Economic and Social Committee ECOSOC

    Single European Market


    No barriers to goods, services, capital,labour Removal of barriers to trade Common standards of goods Tax harmonisation Public procurement Free movement of capital Free movement of labour

    European Monetary Union


    Single currency Single monetary policy for all members, eg interest rates Common economic and budgetary policies, ie they do the same things regarding their budgets

    Current Issue
    Greece debt crisis
    Get bailout 110bn euros of bailout loans in May 2010 to help it get through the crisis - and then in July 2011 it was earmarked to receive another 109bn euros Greece must cut the salary and increase tax, do privatization Affect the world economy and Europe

    THANK YOU..

    You might also like