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  • PLC Rajat

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    Sunny Singh
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    The document introduces product life cycle (PLC) and its stages. PLC refers to the period from when a product is launched until it is withdrawn from the market. There are four main stages in PLC: introduction, growth, maturity, and decline. The introduction stage discusses the differences between tangible and intangible products. For tangible products, costs are higher due to production, storage, and inventory costs. Economies of scale are needed to keep costs low and promotion is through advertisements. For intangible products, costs are comparatively lower since there are no production or inventory costs. Promotion is through word-of-mouth and recommendations.

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    The document introduces product life cycle (PLC) and its stages. PLC refers to the period from when a product is launched until it is withdrawn from the market. There are four main stages in PLC: introduction, growth, maturity, and decline. The introduction stage discusses the differences between tangible and intangible products. For tangible products, costs are higher due to production, storage, and inventory costs. Economies of scale are needed to keep costs low and promotion is through advertisements. For intangible products, costs are comparatively lower since there are no production or inventory costs. Promotion is through word-of-mouth and recommendations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    6 views5 pages

    PLC Rajat

    Uploaded by

    Sunny Singh
    The document introduces product life cycle (PLC) and its stages. PLC refers to the period from when a product is launched until it is withdrawn from the market. There are four main stages in PLC: introduction, growth, maturity, and decline. The introduction stage discusses the differences between tangible and intangible products. For tangible products, costs are higher due to production, storage, and inventory costs. Economies of scale are needed to keep costs low and promotion is through advertisements. For intangible products, costs are comparatively lower since there are no production or inventory costs. Promotion is through word-of-mouth and recommendations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Presented by Rajat Sethi

    Introduction to PLC
    Product Life cycle refers to the time period between

    the launch of a product into the market till it is finally withdrawn. In a nutshell, it is an odyssey from new and innovative to old and outdated.

    Stages in PLC

    Introduction Stage
    Tangible Product
    High cost per customer as

    Intangible Product
    Comparatively lower cost per

    cost of production, storage and inventory is involved.


    Economies of Scale have to be

    taken care of to keep the cost low. Promotion is mainly through Advertisements.

    customer as the cost of production, storage and inventory is not involved. No need to bother about Economies of Scale.
    Promotion is mainly through

    Word-of-mouth publicity and recommendations.

    Postmortem Stage
    Tangible Product
    Manufacturing and Primary

    Intangible Product
    Services are rarely affected by

    activities are greatly affected by Postmortem. E.g. Landscaping of sites by firms engaged in strip mining is mandatory in Germany.

    Postmortem.

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