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Introduction To Reserach Methodology
Introduction To Reserach Methodology
Parag Mahulikar
Customer
A Customer is the most important visitor on our premises.He is not dependent on us. We are dependent on him.He is not an interruption on our work.He is the purpose of it. He is not an outsider on our business. He is the part of it.We are not doing him a favour by serving him.He is doing us a favour by giving us an opportunity to do so. ---Mahatma Gandhi
CONSUMER
Business research is defined as the systematic and objective process of generating information for making better business decisions.
It aint the things we dont know that gets us in trouble. Its the things we know that aint so.
Artemus Ward
Types of Research
Basic Research
Attempts to expand the limits of
knowledge.
Not directly involved in the solution to a
pragmatic problem.
high need for achievement? Are members of highly cohesive work groups more satisfied than members of less cohesive work groups? Do consumers experience cognitive dissonance in low-involvement situations?
"The secret of success is to know something nobody else knows. " Aristotle Onassis
Applied Research
menu? Should HUL start hotel chains? Should P & G increase the price of their shampoos? Should Glaxo diversify into baby care products? Should J & J launch low-priced baby products?
Availability of Data Benefits Time Constraints Nature of the Decision vs. Costs
Is sufficient time available before a managerial decision must be made?
Yes
Does the value of the research Yes information exceed the cost of conducting research?
No
No
No
No
Production
CONSUMER
Distribution
Marketing
Logistics
Me too products or marginally improved products. Example: Kawasaki Jet Sky Stand up recreational water craft Cup Holders in American cars.
Business Research
Research information is neither intuitive
nor haphazardly gathered. Literally, research (re-search) -search again Business research must be objective Detached and impersonal rather than biased It facilitates the managerial decision process for all aspects of a business.
markets are extremely competitive and complex. FMCG Brand No. Toilet soaps 250 Washing Powder 120 Toothpaste 100 Tea 210 Pharmaceuticals 18,000
Magic of Seven
Seven days a week.
Seven generations.
Seven pheras in marriage. Seven reincarnations. Seven Gods of Egyptians. Seven sacred horses of Persians. Seven Gods of happiness & luck of Japanese.
Magic of Seven
Seven sisters for Greeks. Rome was built on seven hills. (Tirupati Devatsanam) Sun Gods chariot has seven horses. Seven ancient wonders. Seven seas. Seven continents. Seven people are required to form a companycompanys Act. Seven habits of highly effective people. Seven Samurai-Akio Kurosawa. The Seven Year Itch-Marilyn Monroes 1955 film
Changing Customers
Customers are dynamic. We cant fight todays market with
Information
To manage a business well Is to manage its future and, To manage its future, Is to manage information. --Marion Harper
And BR / MR helps you to manage information and hence the business.
Diagnostics
Business research is a potent technique. Business research does not guarantee
success!
Business research helps take better business
decisions.
Res.+Experience+Guts = Better Decisions
THANK YOU !