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  • Customer Behaviour and Consumer Satisfaction On Products of General Insurance

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    Giridhar Chaitanya
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    This document outlines a study on customer behavior and consumer satisfaction with general insurance products. It will survey customers to understand awareness and satisfaction with various insurance products and companies. The study aims to analyze insurance marketing growth and companies' accessibility. It will use questionnaires, surveys, interviews and statistical analysis and is scheduled to be completed on time to provide a report on findings. An overview is given of Bajaj Allianz General Insurance, a joint venture between Bajaj Finserv Limited and Allianz SE that has a large paid up capital and profit, uses latest technology, and has a loyal customer base and participative, collaborative work culture.

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    This document outlines a study on customer behavior and consumer satisfaction with general insurance products. It will survey customers to understand awareness and satisfaction with various insurance products and companies. The study aims to analyze insurance marketing growth and companies' accessibility. It will use questionnaires, surveys, interviews and statistical analysis and is scheduled to be completed on time to provide a report on findings. An overview is given of Bajaj Allianz General Insurance, a joint venture between Bajaj Finserv Limited and Allianz SE that has a large paid up capital and profit, uses latest technology, and has a loyal customer base and participative, collaborative work culture.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    12 views7 pages

    Customer Behaviour and Consumer Satisfaction On Products of General Insurance

    Uploaded by

    Giridhar Chaitanya
    This document outlines a study on customer behavior and consumer satisfaction with general insurance products. It will survey customers to understand awareness and satisfaction with various insurance products and companies. The study aims to analyze insurance marketing growth and companies' accessibility. It will use questionnaires, surveys, interviews and statistical analysis and is scheduled to be completed on time to provide a report on findings. An overview is given of Bajaj Allianz General Insurance, a joint venture between Bajaj Finserv Limited and Allianz SE that has a large paid up capital and profit, uses latest technology, and has a loyal customer base and participative, collaborative work culture.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    CUSTOMER BEHAVIOUR AND CONSUMER SATISFACTION ON PRODUCTS OF GENERAL INSURANCE

    DILEEP KUMAR C MBA-C 1225111314

    CONTENTS
    Objectives Need for the study Methodology Time schedule Company profile

    OBJECTIVES
    To identify different insurance products sold in the market To study the consumers awareness towards insurance products To identify the consumers satisfaction towards the company To analyze the insurance marketing growth To identify the companies accessibility

    Need for the study


    Information on insurance products Marketing strategies used Structure of insurance marketing This study would help me learn the companys position among its industrial competitors What else is needed

    METHODOLOGY
    Questionnaire Survey Face to face interview Statistical analysis

    TIME SCHEDULE
    Expected to complete in time provide Report accordingly

    BAJAJ ALLIANZ
    JV Bajaj Finserv Limited and Allianz SE Paid up capital of Rs 110 crores. Only private insurer to cross the Rs.100 crore mark in profit before tax latest technology Loyal customer base Management style: participative Work culture, Communication style : Open, informal & collaborative.

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