Professional Documents
Culture Documents
Cross Culture Management GRoup 9
Cross Culture Management GRoup 9
McDonalds - Brief
More than 30000 restaurants in 120 countries Market share ranking 7.5% (Double of Buger King) Rebranded in 2004 Higher sales overseas
Disaster comes..
December 2002 First quarterly loss Effect Causes mentioned Actual cause
Growth stage
2003 Improving existing restaurants New Menu offerings Attempt to improve service
Problems faced
Mcdonalds Products made people Obese Adapting to the local market
Adapting to india
Majority of vegetarian Segregation of Veg & Non- veg McMaharaja was introduced
Saudi Arabia
Outlets closed five times a day Introduced McArabia Gender Segmentation No women workers Separate Dinning area(Women)
Contd
France
Themed Restaurants Corque Mcdo
Turkey
Double Kofte Burger
Religion
Muslims avoided Mcdonals products Non Muslim employees Contaminating vegetarian products
Political
Country of origin(Iraq Wars) Political views
THANK YOU