JAIPURIA INSTITUTE OF MANAGEMENT

Comparative analysis of Various Networks On Pre Paid and Post paid Basis

Submitted To : Dr. Rashmi Pant

JIML-10-147

Submitted By:
Sujesh Khare Sukriti Gupta Sunita Rathore Supriya Narayan Sushil Kumar JIML-10-148 JIML-10-149 JIML-10-150 JIML-10-151 Suverna JIML-10-153 JIML-10-154 JIML-10-155 JIML-10-156

Upadhyaya

JIML-10-152 Suvrati Srivastava Suyash Pratap Singh Swati Dubey Swati Tandon

Table of Contents

1. Introduction 2. Comparison of Different Networks on Prepaid Basis 2.1 On the basis of local and national call rates i. Reliance ii. Airtel iii. BSNL iv. Vodafone v. Docomo 2.2 Comparative analysis 2.3 On the basis of SMS packs i. Reliance ii. Airtel iii.BSNL iv.Vodafone v. Docomo 2.4 Comparative Analysis 2.5 On the basis of VAS i. Reliance ii. Airtel iii.BSNL iv.Vodafone v. Docomo 2.6 Comparative Analysis

3. Comparison of different networks On Post Paid 3.1 On the basis of local and National call rates i. Reliance ii. Airtel iii. BSNL iv. Vodafone 3.2 Comparative analysis 3.3 On the basis of SMS packs i. Reliance ii. Airtel iii.BSNL iv.Vodafone 3.4 Comparative Analysis 3.5 On the basis of VAS i. Reliance ii. Airtel iii.BSNL iv.Vodafone 3.6 Comparative Analysis 4. Market Share of different Networks 5. Consumer satisfaction for Connectivity 6. Conclusion

INTRODUCTION
PRE-REQUISITES :
-

Clear mind, Team work, Working knowledge of different statistical tools, etc.

PURPOSE : The purpose of this study is to conduct a comparative analysis of different prepaid and postpaid tariff plans, call rates, SMS and value added services of different telecom service providers. BRIEF INSIGHT : The project has different components explaining the various plans offered by different companies, sale of the most preferred plan of a particular company etc. Each component gives a unique perspective of the project. There are several telecom service providers, but 5 most popular networks are taken for this study which have the widest coverage in terms of usage and preference.
-

AIRTEL ( Prepaid and Postpaid) VODAFONE (Prepaid and Postpaid) RELIANCE (Prepaid and Postpaid) BSNL (Prepaid and Postpaid) DOCOMO (Prepaid)

The comparative study here is based on the following parameters:- CALL RATE - MESSAGE PACK - VALUE ADDED SERVICES The prepaid and postpaid plans are separately analyzed for each network in order to reach the average call rate any network is charging. The market share for each network is also analyzed based on a survey conducted at JIML and nearby shops. The connectivity of different networks is also analyzed on the basis of survey.

Comparison of Different Networks on Prepaid Basis

On the basis of local and national call rates

RELIANCE
Reliance Communications is India's largest integrated and fully converged communications service provider with over 35 million individual, enterprise and carrier customers in India and across the world. Their pan-Indian operations span the full spectrum of wireless, wireline, long distance, voice, data, video and internet communication services. They offer a comprehensive international portfolio through a submarine cable network that spans 4 continents and 40 countries. Their domestic wireless network currently covers more than 10,000 towns and 300,000 villages across the country, providing coverage to over 60 per cent of India's population. They have more than 500,000 commercial, retail and residential buildings directly connected to our intra-city fiber optic network. They operate the largest, next generation long distance network in the country, comprising 1,00,000 route kilometers of optic fiber cables that provides the most comprehensive inter-city connectivity. Across land and sea, their network runs to an unprecedented 1,65,000 route kilometers, or 15 times the distance between Mumbai and New York. They can complete a call originating on a cruise ship in Alaska and terminating in a remote hamlet in Agartala, without leaving their network. In the current fiscal year, they are planning to spend over Rs 16,000 crore to further expand and strengthen their network coverage, across India and rest of the world. They have Internet data centre capacity that runs into over 200,000 square feet across multiple locations, which is being further expanded. Their Java-based R-World suite, which is available on most Reliance phones, offers to wireless subscribers the most comprehensive range of service applications for any operator in the country - from knowledge and information, to entertainment and commerce.

Chart of Call Rates under Various Tariff Vouchers

LOCAL CALLS
Serial No. Tarrif Price A (Rs.) 38 48 58 Call Rate B (Rs.) Call Time (assumed constant) (minutes) C 100 100 100 Price/100miuntes D (A+B*C) (Rs.) 78 98 118 Price/minute (Rs.) (D/100)

1 2 3 Total

0.40 0.50 0.60

0.78 0.98 1.18 2.94

Average Price/minute = Price per minute/total =2.94/3 = 0.98 Hence, Average Local Call rate per minute is Rs 0.98

NATIONAL CALLS
Serial No. Tarrif Price A Call Rate B Call Time (assumed constant) (minutes) C 100 100 100 Price/100miuntes D (A+B*C) Price/minute (Rs.) (D/100)

1 2 3 Total

38 48 58

0.40 0.50 0.60

78 98 118

0.78 0.98 1.18 2.94

Average Price/minute = Price per minute/total =2.94/3 = 0.98 Hence, Average Local Call rate per minute is Rs 0.98

AIRTEL
Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is India's largest Telecom Business operator with more than 64.4 million subscribers as of April 2008. It also offers fixed line services and broadband services. It offers its TELECOM services under the Airtel brand and is headed by Sunil Mittal. The company also provides telephone services and Internet access over DSL in 14 circles. The company complements its mobile, broadband & telephone services with national and international long distance services. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBUs) - Mobile Services, Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched India's best Direct-to-Home (DTH) service, Airtel digital TV. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. It also offers convenience services, including voicemail, voicemail lite, WASP, and wakeup call; messaging services comprising SMS, MMS, Email2SMS, and SMS2Email; mobile banking services; and broadband services. Airtel Group serves approximately 40 million subscribers in 21 countries.

Chart of Call Rates under Various Tarrif Vouchers

LOCAL CALLS
Serial No. Tarrif Price A (Rs.) 21 23 32 Call Rate B (Rs.) Call Time (assumed constant) (minutes) C 100 100 100 Price/100miuntes D (A+B*C) (Rs.) 81 143 92 Price/minute (Rs.) (D/100)

1 2 3 Total

0.60 1.20 0.60

0.81 1.43 0.92 3.16

Average Price/minute = Price per minute/total =3.16/3 = 1.05 Hence, Average Local Call rate per minute is Rs 1.05

NATIONAL CALLS
Serial No. Tarrif Price A Call Rate B Call Time (assumed constant) (minutes) C 100 100 100 Price/100miuntes D (A+B*C) Price/minute (Rs.) (D/100)

1 2 3 Total

21 23 32

0.60 1.20 0.60

81 143 92

0.81 1.43 0.92 3.16

Average Price/minute = Price per minute/total =3.16/3 = 1.05 Hence, Average Local Call rate per minute is Rs 1.05

BHARAT SANCHAR NIGAM LTD

Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Presently it is one of the largest & leading public sector unit in India it has about 46 million line basic telephone capacity, 8 million WLL capacity, 52 Million GSM Capacity, more than 38302 fixed exchanges, 46565 BTS, 3895 Node B ( 3G BTS), 287 Satellite Stations, 614755 Rkm of OFC Cable, 50430 Rkm of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.6 Lakhs villages. BSNL is numero uno operator of India in all services in its license area. The company offers vide ranging & most transparent tariff schemes designed to suite every customer. BSNL cellular service, CellOne, has 55,140,282 2G cellular customers and 88,493 3Gcustomers as on 30.11.2009. In basic services, BSNL is miles ahead of its rivals, with 35.1 million Basic Phone subscribers i.e. 85 per cent share of the subscriber base and 92 percent share in revenue terms. BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers who access Internet through various modes viz. Dial-up, Leased Line, DIAS, Account Less Internet(CLI).At present there are 0.6 million DataOne broadband customers. The company has vast experience in Planning, Installation, network integration and Maintenance of Switching & Transmission Networks and also has a world class ISO 9000 certified Telecom Training Insti The present turnover of BSNL is more than Rs.351,820 million (US $ 8 billion) with net profit to the tune of Rs.99,390 million (US $ 2.26 billion) for last financial year.

Chart of Call Rates under Various Tarrif Vouchers

LOCAL CALLS
Serial No. Tarrif Price A (Rs.) 1 45 IN Net Out Net Average 2 49 In Net Out Net Average 3 60 IN Net Out Net Average Total Average Price/minute = Price per minute/total =3.74/3 = 1.25 Hence, Average Local Call rate per minute is Rs 1.25 Call Rate B (Rs.) Call Time (assumed constant) (minutes) C 100 100 Price/100miuntes D (Rs.) (A+B*C) Price/minute (Rs.) (D/100)

0.60 0.72

105 117

1.05 1.17 1.11 0.98 0.98 0.98 1.5 1.8 1.65 3.74

0.49 0.49

100 100

98 98

0.90 1.20

100 100

150 180

NATIONAL CALLS
Serial No. Tarrif Price A (Rs.)
1 45 In Net Out Net

Call Rate B (Rs.)

Call Time (assumed constant) (minutes) C

100 100

Price/100miuntes D (Rs.) (A+B*C)

Price/minute (Rs.) (D/100)

0.60 0.72

105 117

Average
2 49

1.05 1.17 1.11

In Net Out Net Average

3 In Net Out Net Average

0.49 0.49
150 150

100 100
100 100

98 98
210 210

0.98 0.98 0.98

2.1 2.1 2.1 4.19

Total Average Price/minute = Price per minute/total =4.19/3 = 1.40 Hence, Average National Call rate per minute is Rs 1.40

VODAFONE

Vodafone is the world's largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries worldwide. Vodafone is a public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However, it retains local names and imagery in markets where this is essential to maintaining the trust of customers. The marketing mix is a combination of many features that can be represented by the four Ps: Product - features and benefits of a good or service Place - where the good or service can be bought Price - the cost of a good or service Promotion - how customers are made aware of a good or service. Vodafone's aim is to grow its revenue and improve its profit margin by adding value to its products and services i.e. earning more from each product sold. The 'Vodafone live!' service enables customers to use picture messaging and to download polyphonic ring tones, colour games, images and information, through an icon-driven menu. This service will soon be further enhanced by picture messaging libraries, video clips and video telephony (seeing the person you're calling) and improving download speeds. Another service is the Vodafone Mobile Connect Card, which enables customers to access their normal business applications on a laptop when out of the office. Such services add value to the product, and high profile effective promotion will help sell these services to existing and new customers. To help promote its image worldwide, Vodafone uses leading sports stars from high profile global sports, including David Beckham and Michael Schumacher. This Case Study concentrates on how such promotion can help to keep a leading brand at the forefront of public awareness.

Chart of Call Rates under Various Tarrif Vouchers

LOCAL CALLS
Serial No. Tarrif Price A (Rs.) 1 49 IN Net Out Net Average 2 22 In Net Out Net Average 3 28 IN Net Out Net Average Total Average Price/minute = Price per minute/total =2.80/3 = 0.93 Hence, Average Local Call rate per minute is Rs 0.93 Call Rate B (Rs.) Call Time (assumed constant) (minutes) C 100 100 Price/100miuntes D (Rs.) (A+B*C) Price/minute (Rs.) (D/100)

0.60 0.60

109 109

1.09 1.09 1.09 0.72 0.82 0.77 0.88 1 0.94 2.80

0.50 0.60

100 100

72 82

0.60 0.72

100 100

88 100

NATIONAL CALLS
Serial No. Tarrif Price A (Rs.)
1

Call Rate B (Rs.)

Call Time (assumed constant) (minutes) C

100 100

Price/100miuntes D (Rs.) (A+B*C)

Price/minute (Rs.) (D/100)

49 IN Net Out Net Average 22 In Net Out Net Average 28 IN Net Out Net Average

0.60 0.60

109 109

1.09 1.09 1.09 0.72 0.82 0.77 0.88 1 0.94 2.80

0.50 0.60

100 100

72 82

0.60 0.72

100 100

88 100

Total

Average Price/minute = Price per minute/total =2.80/3 = 0.93 Hence, Average National Call rate per minute is Rs 0.93

1.2 1 Call Rates (Rs) 0.8 0.6 0.4 0.2 0 22 28 49 Local National

Tarrif Prices (Rs)

DOCOMO

Tata DOCOMO is Tata Teleservices Limited's (TTSL) telecom service on the GSM platformarising out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Both of these are Big brand names in their respective countries; viz. Tata in India and NTT Docomo in Japan. Tokyo-based NTT DOCOMO is one of the world's leading mobile operators-in the Japanese market, the company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share. NTT DoCoMo is a subsidiary of Nippon Telegraph and Telephone (NTT). NTT DoCoMos flagship product i-mode, a continuous connected data service, has helped NTT DoCoMo achieve more than 60 percent of the mobile market share in Japan (International Telecommunication Union, 2005). In response to the saturation of the mobile market in Japan, NTT DoCoMo is creating other revenue sources. The forces driving the mobile telecom industry are threefold: emerging new Internet capabilities and applications, product innovation and globalization. The first driving force of new Internet applications and capabilities is a major driver of change in the mobile telecom industry. More users are using the Internet from online shopping to online gaming. The second driving force of product innovation is affecting competition in the mobile telecom industry. Rivals are racing to be first in introducing new mobile products or product enhancements in order to attract first-time buyers. The third driving force of globalization is providing an alternate avenue of revenue. Tata Docomo focuses not only on the price but also makes sure that the variety of services offered is not compromised. There are a number of tariff plans for post pay customers as well as for prepay customers. Also, many Value added services ensures that customers are not deprived of the facilities they would be using. Among the services offered are Tata Docomo Buddy net, GPRS, Caller tunes, Missed call intimation and many more.

Chart of Call Rates under Various Tarrif Vouchers

LOCAL CALLS
Serial No. Tarrif Price A (Rs.) 1 9 IN Net Out Net Average 2 21 In Net Out Net Average 3 69 In Net Out Net Average 4 96 IN Net Out Net Average Total Average Price/minute = Price per minute/total =2.83/4 = 0.71 Hence, Average Local Call rate per minute is Rs 0.71 Call Rate B (Rs.) Call Time (assumed constant) (minutes) C 100 100 Price/100miuntes D (Rs.) (A+B*C) Price/minute (Rs.) (D/100)

0.10 0.30

19 39

0.19 0.39 0.29 0.57 0.57 0.57 0.89 0.89 0.89 1.08 1.08 1.08 2.83

0.36 0.36

100 100

57 57

0.20 0.20

100 100

89 89

0.30 0.30

100 100

108 108

NATIONAL CALLS
Serial No. Tarrif Price A (Rs.)
1 9 In Net Out Net

Call Rate B (Rs.)

Call Time (assumed constant) (minutes) C

100 100

Price/100miuntes D (Rs.) (A+B*C)

Price/minute (Rs.) (D/100)

0.30 0.60

39 69

Average
2 21

0.39 0.69 0.54

In Net Out Net Average

3

0.36 0.36

100 100

57 57

0.57 0.57 0.57

0.89 0.89 0.89 1.08 1.08 1.08 3.08

69
In Net Out Net Average 0.20 0.20 100 100 89 89

96 In Net Out Net Average

0.30 0.30

100 100

108 108

Total Average Price/minute = Price per minute/total =3.08/4 = 0.77 Hence, Average National Call rate per minute is Rs 0.77

COMPARATIVE ANALYSIS
On the basis of study of call rates of various networks, a combined chart of average call rates of the networks has been designed below.

1.4 1.2 1 Call Rate 0.8 0.6 0.4 0.2 0 Reliance Airtel BSNL Networks Local National Vodafone DOCOMO

LOCAL CALL RATES : Docomo provides the least call rate of Rs.0.71 price/minute while BSNL is highest among all with Rs.1.25 price/minute.Other networks, viz. Reliance, Airtel and Vodafone are mediocre players in the market with Rs 0.98, Rs 1.05.and Rs 0.93 price/minute respectively. NATIONAL CALL RATES : Since BSNL is the most costly network with a call rate of Rs. 1.40 price/minute, while Docomo charging a low call rate of Rs. 0.77 price/minute is trying to capture the market. Here also reliance, airtel and Vodafone are the mediocre players of the market with Rs. 0.98, Rs. 1.05 and Rs. 0.93 price/minute respectively.

ON THE BASIS OF SMS PACKS

RELIANCE
Msgcard
Serial No. 1 2 3 Total Pack Price 14 19 39 Msgs Provided (assumed constant) 15000 15000 15000 Price/msg .00026 .01126 .00293 .00144

Series 1
0.012 0.01 0.008 Price/Msg 0.006 0.004 0.002 0 14 19 Pack Price 39

Average Price/Message = Total PriceMessage / Number of Msg Packs = 0.00144/3 = 0.00048

AIRTEL
SMS PACKS
Serial No. 1 2 Total Pack Price 36 62 Msgs Provided (assumed constant) 9000 15000 Price/msg 0.004 0.00413 0.00813

Series 1
0.012 0.01 0.008 Price/Msg 0.006 0.004 0.002 0 14 19 Pack Price 39

average price per message: 0.00813/3=0.00271

BSNL
Msgcard
Serial No. 1 2 3 4 Total Pack Price 49 60 15 95 Msgs Provided (assumed constant) 15000 15000 15000 15000 Price/msg 0.0032 0.004 0.001 0.0063 0.0145

Series 1
0.008 0.006 0.004 0.002 0 15 49 60 95

Average=0.0145/4 =.0036

VODAFONE
Msgcard
Serial No. 1 2 Total Pack Price 23 63 Msgs Provided (assumed constant) 15000 15000 Price/msg 0.0015 0.0042 0.0057

Series 1
0.005 0.004 0.003 0.002 0.001 0 23 63

Average Msg price= .0057/2 =.00285

DOCOMO
SMS PACK
Serial No. 1 Pack Price 60 Msgs Provided (assumed constant) 15000 Price/msg 0.004

Series 1
0.004 0.003 0.002 0.001 0 60

COMPARATIVE ANALYSIS
On the basis of study of SMS packs of various networks, a combined chart of Average price/SMS of the networks has been designed below.

Price/Msg

0.004 0.0035 0.003 0.0025 0.002 0.0015 0.001 0.0005 0 Reliance Airtel BSNL Vodafone Docomo Price/Msg

As it can be easily observed from the above graph, BSNL provides most expensive SMS service,as compared to the other networks.Docomo,even with a single plan,is the cheapest and impressive among all.Reliance charges slightly higher than Docomo.While Vodafone and Airtel are quite near to the most expensive one.

On the basis of VAS

Reliance
Caller Tune
Subscription charges Rs.30/month. Per tune charge Rs.10 per tune.

Astrology
Subscription charges Rs.49/month. Rs.30/month.

News Update
Rs.30/month.

Reliance

80 70 60 50 Charges/Month 40 30 20 10 0 Caller Tune Astrology VAS News Update

Vodafone

Caller Tune
Rs.30/month.

Stock Update
Rs.30/month.

Astrology
Rs.3/sms.

News Update
Rs.3/sms.

Vodafone

90 80 70 60 50 Charges/Month 40 30 20 10 0

Caller Tune

Stock VAS

Astrology

News Update

Airtel

Caller tune

Subscription charges Rs.30/month.

Astrology

Charges Rs.30/month.

News Update
Charges Rs.30/month.

Airtel

45 40 35 30 25 Charges/Month 20 15 10 5 0

Caller Tune

Astrology VAS

News Update

BSNL
Caller tune
Rs.30/month. Per tune charge Rs.12.

Stock Update
Rs.20/month.

Astrology
Rs.20/month.

News Update
Rs.15/month.

BSNL

50 40 30 C h a rg e s/M o n th 20 10 0 C aller Tune S toc k VAS A s trolog y N ew s U pdate

COMPARATIVE ANALYSIS
By comparing the five networks by means of average it can be concluded that BSNL is charging the lowest price for the value added services (VAS). Airtel,Vodafone and reliance are charging approximately the same rate which is higher as compared to BSNL. Taking into account the number of services being provided BSNL is the front runner. Where as Docomo, does not provide any Value added Services.

Comparison of different networks On Post Paid

RELIANCE POST-PAID PLANS CALLS BASIS

0.7 All Call Rates Per min. 0.6 0.5 0.4 0.3 0.2 0.1 0 99 199 299 399 PLAN IN RUPEES Local National

RATE PER MIN.CALL

Plan 99 199 299 399

Local 0.5 0.6 0.4 0.5

National 0.5 0.6 0.4 0.5

Average Local Call Rate/Minute = Total Local Call Rates/Number of Plans =2./4 =0.5 Hence, Average Local Call rate per minute is Rs 0.5 Average National Call Rate/Minute = Total National Call Rates/Number of Plans =2/4 =0.5 Hence, Average National Call rate per minute is Rs 0.5

AIRTEL POST-PAID PLANS CALLS BASIS

4 3.5

Avg.Call Rate Per Min.

3 2.5 2 1.5 1 0.5 0 99 225 325 425 525 725 999 Local National

Plans in Rupees

RATE PER MIN.CALL

Plan 250 199 349 549

Local 1 1 0.4 0.3

National 1.5 1.5 1 0.75

Average Local Call Rate/Minute = Total Local Call Rates/Number of Plans =2.70/4

=0.675 Hence, Average Local Call rate per minute is Rs 0.675 Average National Call Rate/Minute = Total National Call Rates/Number of Plans =4.75/4 =1.1875 Hence, Average National Call rate per minute is Rs 1.1875

BSNL POST-PAID PLANS CALLS BASIS

4 3.5 Avg.Call Rate Per Min. 3 2.5 2 1.5 1 0.5 0 99 225 325 425 525 725 999 Plans in Rupees Local National

RATE PER MIN.CALL

Plan 99 225 325 425 525 725 999

Local 1 0.6 2 0.5 1.6 0.4 2.4

National 1.3 1 3.6 0.5 2.8 2.8 1.23

Average Local Call Rate/Minute = Total Local Call Rates/Number of Plans =8.5/7

=1.22 Hence, Average Local Call rate per minute is Rs 1.22 Average National Call Rate/Minute = Total National Call Rates/Number of Plans =13.23/7 =1.89 Hence, Average National Call rate per minute is Rs 1.89

VODAFONE POST-PAID PLANS CALLS BASIS

4 Avg.Call Rate Per Min. 3.5 3 2.5 2 1.5 1 0.5 0 99 225 325 425 525 725 999 Plans in Rupees Local National

RATE PER MIN.CALL

Plan 49 125 150

Local 0.8 0.5 0.60

National 1.3 0.5 1.5 1

Average Local Call 299 0.55 Rate/Minute = Total Local Call Rates/Number of Plans =2.45/4 =0.6125 Hence, Average Local Call rate per minute is Rs 0.6125 Average National Call Rate/Minute = Total National Call Rates/Number of Plans

=4.3/4 =1.075 Hence, Average National Call rate per minute is Rs 1.075

COMPARATIVE ANALYSIS
On the basis of study of call rates of various networks, a combined chart of average call rates of the networks has been designed below.

2 1.5 Rate/SMS 1 0.5 0

Reliance

Airtel

BSNL Networks

Vodafone

Local

National

LOCAL CALL RATES : Reliance provides the least call rates of Rs.0.50 per minute local.While BSNL provides the highest call rate of Rs 1.22. While Vodafone and Airtel are mediocre in the industry with Rs. 0.61 per min and Rs 0.675 per min respectively.

NATIONAL CALL RATES : Here the graph shows that BSNL is the network which provides the highest call rates i.e. Rs.1.89 per min where as Vodafone provides the mediocre call rate of Rs.1.07 per min. Here in comparison, other network providers viz, Airtel , Reliance provides the call rate of Rs. 1.187 and Rs.0.50 respectively. Here Reliance is the network which provides the lowest call rate.

On The Basis Of SMS Packs

RELIANCE POST-PAID PLANS SMS BASIS

2.5 2 All SMS Rates Per SMS(164characters) 1.5 1 0.5 0 99 199 249 299 399 1199 PLAN IN RUPEES Local National

RATE PER SMS

PLAN 99 199 249 299 399 1199

LOCAL 0.5 0.5 0.5 0.5 0.5 1.0

NATIONAL 0.5 0.5 1.0 0.5 0.5 2.0

Average Rate/Local SMS = Total Rates/Number of Plans =3.5/6 =0.583 Hence, Average Rate per Local SMS is Rs 0.583 . Average Rate/National SMS = Total Rates/Number of Plans =5/6 =0.83 Hence, Average Rate per National SMS is Rs 0.83 .

AIRTEL POST-PAID PLANS SMS BASIS

1.6 1.4 1.2 All SMS Rates Per SMS(164characters) 1

0.8 0.6 0.4 0.2 0 199 250 349 549 PLAN IN RUPEES Local National

RATE PER SMS

PLAN 199 250 349 549

LOCAL 1 1 0.4 0.3

NATIONAL 1.5 1.5 1 0.75

Average Rate/Local SMS = Total Rates/Number of Plans =2.7/4 =0.675 Hence, Average Rate per Local SMS is Rs 0.675 . Average Rate/National SMS = Total Rates/Number of Plans =4.75/4 =1.1875 Hence, Average Rate per National SMS is Rs 1.1875 .

BSNL POST-PAID PLANS SMS BASIS

1.2 1 0.8 All SMS Rates Per SMS(164characters) 0.6 Local 0.4 0.2 0 99 225 325 425 525 725 999 PLAN IN RUPEES National

RATE PER SMS

PLAN 99 225 325 425 525 725 999

LOCAL 0.5 0.4 0.4 0.5 0.4 0.4 0.5

NATIONAL 1 0.8 0.8 0.5 0.8 0.4 0.5

Average Rate/Local SMS = Total Rates/Number of Plans =3.1/7 =0.443 Hence, Average Rate per Local SMS is Rs 0.443 . Average Rate/National SMS = Total Rates/Number of Plans =4.8/7 =0.686 Hence, Average Rate per National SMS is Rs 0.686 .

VODAFONE POST-PAID PLANS SMS BASIS

4.5 4 3.5 All SMS Rates Per SMS(164characters) 3 2.5 2 1.5 1 0.5 0 60 Simple 199 250 999 175 Bumper 199 333 499 Local National

PLAN IN RUPEES

RATE PER SMS

PLAN 60 Simple 199 250 999 175 Bumper 199 333 499

LOCAL 0.6 0.59 1.25 3.99 0.85 1.99 1.99 2.49

NATIONAL 0.6 0.6 1.25 3.99 0.9 1.2 1.2 2.5

Average Rate/Local SMS = Total Rates/Number of Plans =13.75/8 =1.72 Hence, Average Rate per Local SMS is Rs 1.72 . Average Rate/National SMS = Total Rates/Number of Plans =12.24/8 =1.53 Hence, Average Rate per National SMS is Rs 1.53 .

Comparitive Analysis
On the basis of study of SMS packs of various networks, a combined chart of Average price/SMS of the networks has been designed below.

1.8 1.6 1.4 1.2 1 Rate /SMS 0.8 0.6 0.4 0.2 0

Reliance

Airtel

BSNL

Vodafone

Netw orks Local National

In case of local SMS packs the highest is being charged by Vodafone whereas the lowest is being charged by BSNL as compared to the other two network. Reliance and airtel are also trying to capture the market by lowering the SMS rates. Whi taking the case of national SMS packs again Vodafone has the highest charge and BSNL the lowest. Reliance and airtel are nearly at pace with BSNL.

On The Basis Of Value Added Services (VAS)

Reliance
Caller Tune
Subscription charges Rs.30/month. Per tune charge Rs.10 per tune.

Astrology
Subscription charges Rs.49/month. Rs.30/month.

News Update
Rs.30/month.

Reliance

80 70 60 50 Charges/Month 40 30 20 10 0 Caller Tune Astrology VAS News Update

Airtel

Caller tune

Subscription charges Rs.30/month.

Astrology

Charges Rs.30/month.

News Update
Charges Rs.30/month.

Airtel

45 40 35 30 25 Charges/Month 20 15 10 5 0

Caller Tune

Astrology VAS

News Update

BSNL
Caller tune
Rs.30/month. Per tune charge Rs.12.

Stock Update
Rs.20/month.

Astrology
Rs.20/month.

News Update
Rs.15/month.

BSNL

50 40 30 C h a rg e s/M o n th 20 10 0 C aller Tune S toc k VAS A s trolog y N ew s U pdate

Vodafone

Caller Tune
Rs.30/month.

Stock Update
Rs.30/month.

Astrology
Rs.3/sms.

News Update
Rs.3/sms.

Vodafone

90 80 70 60 50 Charges/Month 40 30 20 10 0

Caller Tune

Stock VAS

Astrology

News Update

COMPARATIVE ANALYSIS
By comparing the five networks by means of average it can be concluded that BSNL is charging the lowest price for the value added services (VAS). Airtel,Vodafone and reliance are charging approximately the same rate which is higher as compared to BSNL. Taking into account the number of services being provided BSNL is the frontrunner.

Market Share of Different Networks

Based on Survey of JIML and nearby shops

It can be drawn from the above chart that bsnl and airtel are the dominant players in the telecom sector having a 28.5% and 24.5% sale as compared to the other networks. Vodafone with a 21% of total sales is not far. Docomo being an infant in the sector is trying to capture the market with its low price tariff plans having a 2% market sales. Reliance with its low call rates , sms packs and free night calling is making the youth go crazy having a total of 15% market sales.

Customer Satisfaction for connectivity

Based on Survey of JIML

Users of Vodafone and airtel are highly satisfied with regard to their connectivity. Both these networks have taken series of steps in order to satisfy their customers. Bsnl and reliance are not fairing well when connectivity is taken into consideration, the users are not fully satisfied with their services. Docomo is also lagging behind but it is trying to catch up pace by erecting many towers. There are many other players in the market they too are providing fair connectivity.

CONCLUSION
Based on our survey on various telecom services provided by different networks, we had tried to find out the networks providing best call rates, message rate and different value-added services. We had divided our study on different prepaid plan & postpaid plan provided by the different networks.

Prepaid1) Call rates: From the comparative analysis we had find out that the call rates in DOCOMO is low as
compared to other networks whereas BSNL has the highest call rates.

2) Message rates: Message rates of DOCOMO is low as compared to other network whereas BSNL has
the highest message rates.

3) Value added services: value added services in BSNL has lowest rates and DOCOMO has highest rate
in value added services.

Postpaid1) Call rates:

The study shows that reliance is the cheapest service provider in terms of call rates whereas BSNL has the highest call rates.

2) Message rates:
Message rates of BSNL are the lowest while Vodafone is the most expensive one.

3) Value Added Services:

Value added services in BSNL has lowest rates and DOCOMO has highest rate in value added services. In terms of Sales BSNL ( prepaid + postpaid ) has the highest market share,as it is an government undertaking,therefore customers have trust in it.And Docomo, being an infant in the market, has the least market share. When connectivity is taken into account,Airtel and Vodafone have the best network coverage and connectivity,whereas Docomo is poorest in the same.