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  • Book 1

    Uploaded by

    Roshan V Chacko
    15 views8 pages
    This document contains survey results from 50 respondents on various demographic factors such as age, gender, income level, occupation, and opinions on advertisements. Some key findings based on the data presented: - The largest age group of respondents was 30-55 years old (28 people). - The majority of respondents were male (41 people) compared to female (9 people). - Most respondents had an income between Rs. 10,000-30,000 per month (21 people). - The most common occupation was government employee (55 people). - Nearly two-thirds of respondents found advertisements through television or radio (34 people). - The majority were satisfied with advertisements they had seen

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    Book1

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    This document contains survey results from 50 respondents on various demographic factors such as age, gender, income level, occupation, and opinions on advertisements. Some key findings based on the data presented: - The largest age group of respondents was 30-55 years old (28 people). - The majority of respondents were male (41 people) compared to female (9 people). - Most respondents had an income between Rs. 10,000-30,000 per month (21 people). - The most common occupation was government employee (55 people). - Nearly two-thirds of respondents found advertisements through television or radio (34 people). - The majority were satisfied with advertisements they had seen

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    15 views8 pages

    Book 1

    Uploaded by

    Roshan V Chacko
    This document contains survey results from 50 respondents on various demographic factors such as age, gender, income level, occupation, and opinions on advertisements. Some key findings based on the data presented: - The largest age group of respondents was 30-55 years old (28 people). - The majority of respondents were male (41 people) compared to female (9 people). - Most respondents had an income between Rs. 10,000-30,000 per month (21 people). - The most common occupation was government employee (55 people). - Nearly two-thirds of respondents found advertisements through television or radio (34 people). - The majority were satisfied with advertisements they had seen

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    of 8

    Age 20 - 30 30 - 55 55 Above

    Age group Respondences 12 28 10

    Age group Respondences


    20 - 30 30 - 55 55 Above

    20%

    24%

    56%

    Gender Male Female

    No of respondences 41 9
    Axis Title

    50 40 30 20 10

    No of respondences

    0 No of respondences

    Male

    Female

    41

    Male No of respondences
    41

    Female
    9

    Qualification Below SSLC SSLC P.D Graduate Above graduate

    No of respondences 17 18
    Axis Title

    No of respondences
    20 10 0 Below SSLC
    SSLC P.D

    12 3

    No of respondences Graduate Above graduate Graduate 12 Above graduate 3

    Below SSLC No of respondences 17

    SSLC P.D 18

    Income Below 5000 10000 10000 30000 Above - 30000

    No of respondences 24 21 3
    6%

    Income

    6%
    Below 5000 10000 50%

    10000 30000 Above - 30000

    44%

    Status Married Un married

    No of respondences 40 10

    Marital status
    Un married

    Married 0 No of respondences 10 Married 40 20 30 Un married 10 40

    Domicle Rural Urban

    No of respondences 32 18

    No of respondences

    36%

    Rural Urban 64%

    Occupation Govt employee Private sector employee Self employeed Others

    No of respondences 55 5 5 5

    Occupation
    60 50 40 30 20 10 0

    Axis Title

    Govt

    Private

    Self

    Others

    Govt employee 55

    No of respondences

    Private sector employee 5

    Self employee d 5

    Others

    Medium Advertistment Exhibition Communication

    No of respondences 34 9 7

    No of respondences
    14% 18%

    Advertistment 68%
    Exhibition

    Communication

    Openion Satisfied Attractive Effective

    No of respondences 25 14 4

    Openion

    Openion
    Informative 7
    25

    No of respondences

    14

    7 4

    Satisfied

    Attractive

    Effective

    Informative

    Remembernce about ad
    Newspaper edition Features Picture Slogan

    Remember about No of respondences ad Title 3 Message 17 Slogan 2 Picture 20 Features 4 Newspaper 4 edition

    Message Title 0
    Title

    5
    Message

    10
    Slogan

    15
    Picture

    20
    Features

    25
    Newspape r edition 4

    No of respondences

    17

    20

    Consider purchasing Willing

    No of respondences 28

    Not willing Not sure

    13 9

    Consider purchasing
    Not sure Not willing Willing 0 No of respondences 5 Willing 28 10 15 Not willing 13 20 25 30

    Not sure 9

    Advertisement is necessary Necessary Not necessary

    No of respondences 47 3

    Advertisement is necessary
    Necessary Not necessary

    6%

    94%

    94%

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