Banarsidas Chandiwala Institute of Professional Studies, Dwarka, New Delhi- 75 MBA IV Semester (Bt.

2010-12) Assignment Subject:- ABM Q. 1 Is Ikea a successful global brand? Why has it been successful? Code: MS 214 (10 Marks)

Q.2 Choose five advertisements from any source and analyze each for its selling strategies. What's the underlying psychology? (10 Marks) Q.3 Company ABC has started overseas operation and wants to become a Global

company. They have started focusing on more comprehensive objectives and policies. The overall objective of the organization is to promote a global image and international brand development. HR executives are directed to make some policies and arrangements for achieving the above mentioned objectives. By this growth strategy they have to develop teams and hire some professionals and supporting staff. Now they have two ways; one is to hire people from the head office and appoint them overseas or to hire local people of that country where they are operating. Both of options may have some benefits and drawbacks. But there will be only one strategy which this organization can adopt.

You need to address the following issues;

1. 2.

Which

is

the

best

strategy

from

the

given

two?

(5marks) (5 marks)

What is the rationale of choosing this strategy?

Note:1. All Students have to submit the assignment latest by April 20, 2012. 2. This is an individual assignment. No two assignments should be same 3. Submit the assignment in hand written form. Printout or Photocopy will not be acceptable at all. 4. Overall this assignment carries 10 marks.

(Dr. Vikas Dahiya) Asst. Professor