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Rural Marketing
Rural Marketing
Surprised? Not so for folks at companies like Jain Irrigation, Hindustan Unilever, Marico and Bharti, whove seen rural sales shoot up. From April to October, the sales growth of lotions, creams, candies, toothpaste and hair oil in Bharat was at least double that of urban markets. In villages, candy sales have grown over six times as fast as those in cities. If the government continues pushing infrastructure and farm reforms, growth sceptics might be surprised by the numbers that come next year