Department of Management Studies K.L.

Es BVB college of engineering and Technology

BIZ WIZ QUIZ

Who designed the Nike logo 'Swoosh' in 1971 and how much was she paid for it? Ans: Caroline Davidson, a college student. She was paid $35 for it. 'Tony the Tiger' is the mascot for which product? Ans: Kellog's Frosties. What is the claim to fame of Miral Durlabhji in the world of Indian Advertising? Ans: He played the Junior Onida Devil If You don't have to answer to anyone, what would you do' is the tag line for what? Ans: Harley Davidson Wrigley's once distributed one million pieces of this company's product as handouts for a sales promotion. What product and which company? Ans:. Gillette and the Disposable Shaving Razor

What is the Quickie P 300? Ans: The brand of wheelchair that Christopher Reeve uses following his accident Invented in the 1920s, by C.L.Briggs, in Missouri, this product contained Lithium salts and was initially called 'Bib-label Lithiated Lemon Lime Soda'. What? Ans:. UP Apart from speeds of aircraft, what is the Mach 3? Ans: Gillette's new razor that contains 3 blades What are 'Toast in New York', 'Mad about Mauve', 'Raisin' rage'? Ans: Shades of Revlon Lipstick

10 'Work Less, do more' is the tag line for what? Ans: Microsoft Office 97

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Placido Domingo, Jose Carreras and Luciano Pavorotti appear in an ad for an airline. Name the airline and the service advertised. Ans: Japanese Airlines and Executive Class 'A Cigarette is a perfect type of perfect pleasure' was BAT's first punchline. To whom are the above words attributed? Ans: Oscar Wilde Who started Naturence Research Labs? Ans: Manoj Prabhakar In the 1960s girls carried a penny in their shoes lest their dates failed to drop them home. What product got its name from this? Ans: Penny Loafers Which is the official footwear of the Woodstock music festival? Ans: Burkinstock Sandals

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How do we better know the company J.W.Foster and Co.? Ans:. Reebok

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Sears Roebuck and Co., the retailing giant started selling products through mail order. What was the first product sold through mail order? Ans: Quartz Watches Launched in 1935 as a chocolate crisp, it was later renamed after an 18th century London Club. Name the product. Ans: Kit-Kat In the book 'Around the World in 80 Days', Phileas Fogg withdraws 20000 Guineas from a bank. Name the bank. Ans: Barings' Bank What did Timothy Leary brand as LSD of the future? Ans: The Internet

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Singer Sewing Machines was the first company to introduce a highly innovative marketing tool. What was it? Ans: Buying goods through installment schemes. In the movie 'Forrest Gump', Tom Hanks is frequently shown drinking a particular drink. Which one? Ans: Dr. Pepper Nov 7,1912 July 3,1996 I've lost my voice What is the significance of this ad? Ans: This was the Air India ad given out after the death of Bobby Kooka. The first date was when Air India was founded as Tata Airlines by J R D Tata. The second date was the death of Booby Kooka. Which famous cricketer endorsed Colman's Mustard? Ans: W G Grace Who was the Time Man of the Year 1997? Ans:Andy Grove, former Intel CEO The first product made by this company was a car record player. They gave themselves a name similar to the name of the market leader in record players in those days. Today, this company has a worldwide presence and is known as a premier communications company. Name the company? Ans: Motorola

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Mitchell Kapor, a Bostonian, is a teacher of Transcendental Meditation and a Buddhist. In 1988, he started a foundation for electronic free speech. But he is the founder of a well-know company. Which one? Ans: Lotus An American inventor Herman Hollerith devised an electromechanical counting machine that used punched cards to tabulate the results of the 1890 United States census. The firm that grew out of this business eventually became which familiar company? Ans: IBM (international Business Machines) Nolan Bushnell launched the video game industry with the founding of a company that took its name from the Japanese game of "Go" where the word is used to warn an opponent that he is in danger of losing. Name the Company? Ans: Atari In the Internet lingo, if someone advised you to 'RTFM', what is he telling you to do? Ans: Read the F***ing Manual

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What is a three-finger exercise? 36 What are "Bells & Whistles"? Ans: Features in a software that are of cosmetic value only. 37 A program that automatically sends a default reply to the senders of incoming email messages is called? Ans: Auto Responders or Vacation Responders 38 Which Bangalorean started the free e-mail service "Hotmail"? Ans: Sabeer Bhatia 39 It is the name of a very famous river in South America. However, Amazon is also known in the wired world for what? Ans: The largest bookstore in the Universe 40 What is electronic money known as in common internet parlance? Ans: Cybercash

Ans: Pressing Ctrl+Alt+del on the Keyboard (cold reboot) 32 Why did Intel call the successor to the 486 Processor series "Pentium", instead of using a combination of digits as they had always done? Ans: Because Numbers cannot be trademarked. 33 He shares his first name with a character in "Peanuts" and he is known as the person who wrote Linux. Who? Ans: Linus Torvalds 34 If you find yourself in an Infinite Loop in the Bay area, where would you be? Ans: Apple's HQ 35 What is the section of Yahoo that is dedicated to kids called? Ans: Yahooligans

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It is not something that you'd like to eat even if you were stranded in an island with adequate supplies of it. However, which unpopular food item is also the term used to describe unwanted mail sent to a mass of e-mail addresses to advertise products or services? Ans: Spam What is DPI in computer printing terminology? Ans: Dots per inch What is the term for a small, book-sized computer with a screen that allows you to read the digitized text of a book complete with a touch-sensitive screen and stylus that let you highlight, annotate, or bookmark the book? Ans: An e-book. Before the World Wide Web, what was the system for finding and displaying document files stored on the Internet. It was named for the mascot of the college where it was developed, the University of Minnesota? Ans: Gopher Which company started in a garage in Palo Alto received its first order from Disney, the making the film Fantasia, for Oscillators? Ans: Hewlett Packard

46: What according to the Indian government is the only 3 wheeler that you can drive without a license? Ans: The Road Roller 47 What do we call software that has become so loaded with features that it practically takes up all of a computer's hard disk and requires much too much of its RAM to run? Ans: Bloatware 48 Who is called the father of computing for his contribution to the basic design of the Computer through what he called the analytical engine? Ans: Charles Babbage 49 DVD, the new technology that looks like a CDROM but holds over 4.7 Gb of data (can hold a full length movie) stands for? Ans: Digital Versatile Disc 50 Who is a 404? (clue : The Internet) Ans: A clueless person, from the www error message "404 not found

Which word, meaning both "an opportunistic Computer hacker" and science Fiction dealing with future urban societies dominated by computers" was coined by writer Bruce Bethke? Ans: Cyberpunk 52 What is a program that is disguised as useful software but which actually crashes your hard-disk called? Ans: Trojan Horse 53 What is Spanish for a "tall pole"?(clue : ask the Document Company) Ans: Palo Alto 54 In the field of Computers, the statement "the power of a microprocessor doubles every 18 months...." is better known as? Ans: Moore's Law 55 Name the first Indian product to be put up (earlier this week) on Microsoft's Site Builder Network site? Hint - it is a customised customer e-mail manager Ans: Bangalore-based Aditi Technologies' Talisma 56 What was Project Memphis? Ans: Code name for the development of Windows 98. Project Chicago was Windows 95.

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57 M.H.Hasham lost his family business of rice exports when the Govt. nationalised it in 1940. Unfazed he plunged into the oil business setting up Western India Vegetable Products in 1945. At the time of partition he was invited by Mohd. Ali Jinnah to join his ministry in Pakistan. He refused and chose to stay on in India. His company did not grow too much and at the time of his death in 1967 had just two fairly successful Vanaspati brands Sunflower and Camel. Which company? Ans: WIPRO 58 Why did Homi Sethna of TOMCO name India's first detergent bar, 501? Ans: All the soaps at that time were imported from England and came in batches of 500. Homi Sethna was instrumental in launching India's first ever detergent bar and in order to drive the point home to the British he named it 501. 59 Which company was founded by Frank A. Seiberling and his brother Charles in 1900. Its main product was lined with long staple cotton? Ans: Good Year 60 Why is IBM called the 'Big Blue'? Ans: IBM built its reputation on customer service. It had an army of blue suited salesmen who swarmed all over the US. Therefore it got the name Big Blue

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This brand was launched in India with one of the largest advertising budgets Rs. 15 Crore which was 60% of its turnover. 1.5 Crore of this was used to buy up 5 minutes of airtime on the same day at the same time on every TV Channel thus accomplishing for the first time in India, what in advertising jargon is known as a 'road block'. Which brand? Ans: Real Value vacuumiser. Revlon was founded by Charles Revson. Then why is it called Revlon? Ans: The 'L' was added in honour of the nail polish supplier Charles Lachman.

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This person named his company's leading brand after his nephew, the son of his brother Ramniklal. What brand and who? Ans: Vimal and Dhirubhai Ambani 'I have 3 priorities God, family and __________, and at work these get reversed'. So said the founder of this famous company. 8 months after he died his company sold its 50 billionth product and dislodged Sears Roebuck to enter the Dow Jones 30 Index. Name the founder and the company. Ans: Ray Kroc and McDonald's. In the Ford Escort ad featuring Leander Paes he drinks a particular soft drink and has two books in the car. Name all three. Ans: 7 Up, Joseph Heller's Catch 22 and Jack Higgins' Thunderpoint.

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The 1900 Corporation, USA introduced a product under a brand name which became a huge success. The company soon adopted the brand name as the name of the company. Which company? Ans : Whirlpool 69 In 1980, Rolls Royce launched their 'Silver Spirit' model highlighting a particular feature. What feature and why? Ans : David Ogilvy's ad for the Rolls Royce had the adline 'At 60 miles per hour, the only sound comes from the clock'. The team of engineers who designed the car were not impressed that the clock made a noise. So Rolls Royce worked on installing a noise free digital clock that was soundless and installed it in the 'Silver Spirit'. This was the feature that was highlighted.

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In 1884, a practicing and self-dispensing doctor in Calcutta, Dr. S.K.Burman launched three ayurvedic machines. The medicines were sold on a 'value for money plank' and were sent to patients through VPP. Two of the brands he launched were Juri Tap, an anti-malarial and Plaguin for Plague. He also launched a third brand, which was a digestive and exists even today. Later a company which was named in his honour took over the brands. Name the doctor and the company. Ans: The doctor was Dr. S.K.Burman. He was affectionately called Daktar Burman by the locals thus giving the company the name Dabur. The third brand was Pudin Hara.

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One morning in 1935, a small time businessman Bishandas Basil hit upon the idea of setting up a sewing machine factory in Calcutta. He thus set up Jay Engineering Works. The machines went on to become a huge success. What name were the machines sold under and why? Ans: It was called Usha after Bishandas's daughter.

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Who on whom 'If he was a plumber, he would control all the water in the world and force anyone who wants a drop of the precious liquid to cut a deal with him'. Ans: Larry Ellison, CEO of Oracle on Bill Gates

The owner of this well known Indian brand once worked as a lab assistant at the Lalbhai Group's New Cotton Mills, followed y the Gujarat Govt.'s Dept. of Mining and Geology. In his free time he would manufacture his product, which he sold door-to-door on Sundays for Rs. 3 a Kg. While his nearest competitor sold it at Rs. 15. Who and what? Ans: Karsanbhai Patel and Nirma. 72 In 1994, IBM ran a campaign whose punchline was 'Flight 4.0 to Chicago is delayed'. What was IBM referring to? Ans: Microsoft's delay in launching Windows 95 (Windows 4.0 officially) which was codenamed 'Chicago'. 73 What was the contribution of Caroline Davidson, a college student to the world of business in 1971? Ans: She designed the Nike logo 'Swoosh' for which she was paid $35. 74: This company was founded by Joyce and brother Rolle. Together they developed one of the world's largest art organisations with over 400 artists. What? Ans: Hallmark Cards. 75 What is the claim to fame of Sergei Zyman in the marketing world? Ans: He was behind the disastrous launch of 'New Coke' in 1984.

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In 1947, Digamber Parasuram Dandekar, a small time entrepreneur was sitting in an Irani restaurant in Bombay, drinking tea. An advertisement caught his eye then. Inspired, he launched a brand which controls 60% of its market today. Which brand? Ans: Camel and Camlin Stationery. He saw the ad for Camel cigarettes, which went 'I would walk a mile for a Camel'. He started Camel Stationery and his first product was Camel Ink with the line 'Camel Ink writes for mils and miles without a break'. What did Nestle do in 1938, on the request of the Brazilian Govt.? Ans: It invented 'Instant Coffee'. Which brand's logo, in the form that it appears on it products, always weighs 0.38 gms and is the surest sign of the authenticity of the product? Ans: Lacoste In corporate jargon, what is 'Cold Calling'? Ans: Making an unsolicited call in person on a perspective customer to sell a product. According to Business Week, when the New York trade center was bombed in 1993, a man by name Jim McIntyre led a group of people across 34 floors in total darkness to safety. What did he use for light? Ans: A Times Indiglo watch.

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The first wholly Indian made commercial was for Dalda Vanaspati. Who sang the jingle? Ans: Talat Mehmood. Which major Japanese company started in 1915 with the manufacture of pencils and only later moved on to the products that they are today famous for, also retaining the brandname of the pencils for all their products? Ans: Sharp In the UK, what is a 'Pink Pound'? Ans: Money earned from offering services or selling products to gays.

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In 1891, James C. Fargo, then President of a particular company went on a business trip to Europe. Fed up with a certain kind of hassle that he repeatedly faced, he asked the manager of the European branch of the company, Marcellus Berry, to devise a solution. What resulted? Ans: Fargo had problems carrying money abroad. He could carry currency gold or non-negotiable drafts or letters of credits, all acceptable only at the banks they named. Berry came up with the idea of a cheque that could be signed and paid for on purchasing and again on encashment, thus allowing safe carrying anywhere the cheques were accepted.

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What is common to Aspirin, Cellophane, Corn flakes, Escalator, Kerosene, Nylon, thermos and Zipper? Ans: Brand names that have become words in English language.

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According to McDonald's , what is the 'Golden Arches theory of Conflict prevention'? Ans: No country with McDonald's has ever gone to war with each other.

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Which TELCO product is named after its long time chief Sumant Moolgaonkar? Ans: The Tata Sumo What was concocted by a pharmacist named Caleb D Bradham as a cure for dyspepsia? Ans: Pepsi What did a newly wed Johnson and Johnson employee named Earl G Dickson come up with in 1920 because his wife, who was inexperienced in the kitchen kept burning and cutting herself ? Ans: Band Aid

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Bill Gates and his team at Microsoft took a team of reporters into a submarine during a product launch. Why did Gates do this? Ans: To show what it was like, to live in a 'windowless world'. The product of course was Windows

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Which Indian brand gets its name from the Latin word for 'strength' or 'vigour'? Ans: Vim detergent Which Indian product was launched by ace magician Franz Hararay at a magic show in Delhi? Ans: The TVS Spectra Which soft drink, invented in the 1920s by C.L.Briggs in Price's Branch, Missouri was originally called Bib-Label Lithianted Lemon Hearted Soda and was guaranteed to take the 'ouch out of the grouch'? Ans: 7-UP The name of the cassette and record company TIPS is an acronym for what? Ans: To Improve and Promote Singing By 1861, this product, produced in USA, enjoyed higher sales abroad than in the USA. In Africa, salesmen had to customise the machine because the tribesmen wanted it to be noisier, because they believed 'good iron made more noise'. Mahatma Gandhi described it as 'One of the few useful things ever invented'. What? Ans: The Singer Sewing Machine

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What does the T in the name of the Indian entertainment conglomerate T-Series stand for? Ans: Trishul

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What do the letters ESPN in the name of the TV channel stand for? Ans: Entertainment and Sports Programming Network

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Which European supermarket chain opened their first Indian outlet in Bangalore and later sold out to the Tatas who renamed it 'Westside'? Ans: Littlewoods

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What was designed by Umesh Rao, a young empoyee of the J. Walter Thompson advertising agency on an idea by Booby Kooka? Ans: The Air India Maharaja

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100 What do the letters in the names of the Indian corporate giants BPL and MRF stand for? Ans: BPL British Physical Laboratories, MRF Madras Rubber Factory

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