I am 3rd year Hospitality and Tourism Management Student and as part of my degree, I am

required to prepare a Final Project. I chose to conduct a feasibility study about RESTAURANTS
IN MALLS and the importance of their presence in malls. Your answers will be anonymous and
will not be communicated. They will be used for educational purposes only.

Thank you for your time.

- Age Classes:
[15-20] [21-30] [31-50] [>50]
- Sex:
[Male] [Female]
- Marital Status:
[Single] [Married w/o Children] [Married with Children]
Age of Children:
-Employment Category:
[Senior Management] [Middle Management] [Self Employed] [Housewife] [Student]
[other:.....................]
-Monthly Income:
[500$-700$] [701$-1300$] [1301$-2000$] [>2000$]
- Work Location:
[Beirut] [Mount Lebanon] [Other:]
- Residence Location:
[Beirut] [Mount Lebanon] [South] [North] [Bekaa]
- How often do you go out per week:
[Once] [Twice] [More than Twice]
- Who do you mostly go out with:
[Alone] [In Couple] [With Friends] [With Family]
- How often do you go to malls per month:
[Never] [ 1-2 times] [3-4 times] [5-6 times] [More than 6 times]
- What Mall do you visit the most:
[ABC Ashrafiyeh] [Le Mall Sin el Fil] [CityMall Dora] [Other..................................]
- What shops attract you in a mall :
[Department Stores] [Cinemas] [Restaurants] [Retail Shop] [Other.................]

- How often do you eat out at a mall per month:

[0-2 times] [3-4 times] [5-6 times] [more than 6 times]
- What type of restaurants interest you in Malls:
[Food Courts] [Full Service]

- How much does each of these criteria affect your choice when choosing a restaurant in a
mall?

Price
Convenience
Menu
Quality of Food
Quality of Service
Outdoor Seating
Branded Restaurant

Food Court
[-1 2 3 4
[-1 2 3 4
[-1 2 3 4
[-1 2 3 4
[-1 2 3 4
[-1 2 3 4
[-1 2 3 4

5+]
5+]
5+]
5+]
5+]
5+]
5+]

Full Service Restaurant

[-1 2 3 4 5+]
[-1 2 3 4 5+]
[-1 2 3 4 5+]
[-1 2 3 4 5+]
[-1 2 3 4 5+]
[-1 2 3 4 5+]
[-1 2 3 4 5+]

-Describe the steps of your most recent mall journey: (shops you visited, stores you were at,
etc.)
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