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    Sense and Simplicity

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    Ma Jessa
    This document summarizes the results of a marketing research study conducted in Negros Island, Philippines about television brand preferences. The study found that while Philips was once a top brand, only 5% of respondents now own a Philips TV. When asked about their preferred brands and features when buying a new TV, Philips ranked low compared to other brands like Samsung, Sony, and Sharp. The majority of respondents said size, functions, durability and price were their main concerns when purchasing a TV. Most were interested in flat screen TVs between 26-40 inches and priced between 5,000-10,000 pesos.

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    Sense and Simplicity

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    Ma Jessa
    8 views16 pages
    This document summarizes the results of a marketing research study conducted in Negros Island, Philippines about television brand preferences. The study found that while Philips was once a top brand, only 5% of respondents now own a Philips TV. When asked about their preferred brands and features when buying a new TV, Philips ranked low compared to other brands like Samsung, Sony, and Sharp. The majority of respondents said size, functions, durability and price were their main concerns when purchasing a TV. Most were interested in flat screen TVs between 26-40 inches and priced between 5,000-10,000 pesos.

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    This document summarizes the results of a marketing research study conducted in Negros Island, Philippines about television brand preferences. The study found that while Philips was once a top brand, only 5% of respondents now own a Philips TV. When asked about their preferred brands and features when buying a new TV, Philips ranked low compared to other brands like Samsung, Sony, and Sharp. The majority of respondents said size, functions, durability and price were their main concerns when purchasing a TV. Most were interested in flat screen TVs between 26-40 inches and priced between 5,000-10,000 pesos.

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    Attribution Non-Commercial (BY-NC)
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    Download as pptx, pdf, or txt
    8 views16 pages

    Sense and Simplicity

    Uploaded by

    Ma Jessa
    This document summarizes the results of a marketing research study conducted in Negros Island, Philippines about television brand preferences. The study found that while Philips was once a top brand, only 5% of respondents now own a Philips TV. When asked about their preferred brands and features when buying a new TV, Philips ranked low compared to other brands like Samsung, Sony, and Sharp. The majority of respondents said size, functions, durability and price were their main concerns when purchasing a TV. Most were interested in flat screen TVs between 26-40 inches and priced between 5,000-10,000 pesos.

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    of 16

    Sense and Simplicity

    MARKETING RESEARCH ON

    Television

    By Ma. jessa Omboy & Sarah jane Vediosas

    RESEARCH OBJECTIVE Is the sales of Philips Television still on the top lists? (in Negros Island)

    PRODUCT INFORMATION
    The foundations of Philips were laid in 1891 when Anton and Gerard Philips established Philips & Co. in Eindhoven, the Netherlands. The company begun manufacturing carbon-filament lamps and by the turn of the century, had become one of the largest producers in Europe. In 2008, the total estimated value of Philips brand increased by 8% to USD 8.3 billion and was ranked the 43rd most valuable brand in Inter brands 2008 ranking of best global brands.

    Philip' partnership with the Filipino people dates back to 1920 when it first established its business of selling lighting products and short wave radio sets in the local market. The launch of our brand promise - sense and simplicity - in 2004 was an important milestone in our brand journey.

    COMPANY
    This company has also many products in the Philippines.
    headphones

    Philips incandescent

    DVD home theater

    bottle warmer AVENT Philips

    Have you ever used a Philips television before?

    Yes 36

    No 64

    Which brand of a television you own presently?


    31

    20

    20

    10 8 5 5 4 2

    Only 5 out of 100 people owns a Philips television presently, in Negros.


    Philips 5

    Others 95

    What features of a television you prefer to buy?


    80 70 60 50

    40
    30 20 10 0

    76

    25

    23

    16

    16

    18

    10 FM radio (10)

    Flat screen (76)

    Touch Internet USB screen TV (23) porter (25) (16)

    LCD HD (18) Games Plasma (8) (16)

    Which brand of TV would you be tempted to buy?


    33 28

    17 12

    13

    6 3

    Sharp

    Sony

    Philips

    Samsung

    Panasonic

    LG

    Toshiba

    What attributes are the main concerns when buying a television?

    Durability Size Functions Price 34 36

    57

    32
    20 25 42

    Color
    Appearance Brand image

    What size of a television do you prefer to buy?


    40 35 30 25 20 15 10 5 0 21'' 26'' 32'' 37'' 40'' 46'' 9 14 15 14 10

    37

    What price range would you be tempted to buy?

    14 33

    5,000-7,000

    14

    7,000-10,000

    10,000-15,000

    20

    18
    15,000-20,000

    20,000-50,000

    CONCLUSION

    Yes Philips television loosing its sales on the top lists.

    SOURCES OF DATA
    Manual Survey conducted Data collected from sample size of 100 people Web sites www.philips.com www. google.com.ph www.ask.com

    Thank you for listening

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