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    Saugat Dàs
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    The document outlines the requirements for a co-curricular project assigning students to teams to develop a market entry strategy for an Indian company launching a product in a new country. Students must research the target country's culture, economy, politics, legal system, trade barriers and identify opportunities and risks. The project requires developing plans for demand forecasting, organization structure, competition, buyer behavior, segmentation, value proposition, resources, marketing mix, key success factors, and supply chain. Students must submit a written report and present their findings and strategy in a 15 slide PowerPoint presentation within 20 minutes, including Q&A, to receive a grade for the project.

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    The document outlines the requirements for a co-curricular project assigning students to teams to develop a market entry strategy for an Indian company launching a product in a new country. Students must research the target country's culture, economy, politics, legal system, trade barriers and identify opportunities and risks. The project requires developing plans for demand forecasting, organization structure, competition, buyer behavior, segmentation, value proposition, resources, marketing mix, key success factors, and supply chain. Students must submit a written report and present their findings and strategy in a 15 slide PowerPoint presentation within 20 minutes, including Q&A, to receive a grade for the project.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    19 views3 pages

    Project

    Uploaded by

    Saugat Dàs
    The document outlines the requirements for a co-curricular project assigning students to teams to develop a market entry strategy for an Indian company launching a product in a new country. Students must research the target country's culture, economy, politics, legal system, trade barriers and identify opportunities and risks. The project requires developing plans for demand forecasting, organization structure, competition, buyer behavior, segmentation, value proposition, resources, marketing mix, key success factors, and supply chain. Students must submit a written report and present their findings and strategy in a 15 slide PowerPoint presentation within 20 minutes, including Q&A, to receive a grade for the project.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 3

    2/21/2012

    Co-curricular Project
    Starts TODAY (21 Feb 2012) Team of 4 or 5 Choose any India company & products Choose a country for launch
    > Highlight the Culture, economy, political & legal scenario > Highlight the pitfalls & what you will leverage

    Identify countrys trade barriers, treaties, subsidies

    Co-curricular Project
    Strategic Planning exercise
    > Potential & Demand Forecasting > Organization planning market entry, partnerships, organization structure > Competitive drivers

    Research
    > Secondary data > Primary research what, how

    Identify the buyer behavior, decision drivers Prepare the Segmentation Plan Estimate the Value Proposition

    Gurudas Nulkar

    2/21/2012

    Co-curricular Project
    Prepare a Resources Plan
    > HR, network, infrastructure, IT, external & internal partners

    Address the Marketing mix


    > Product attributes, range, branding > Place distribution network > Price competitive pricing, value aspects. Customs structure, distribution margins > Promotion Strategies media habits, direct marketing

    Identify the Key Success Factors for the chosen segment

    Co-curricular Project
    Supply chain Planning
    > Local raw materials, logistics, (This is optional, you may choose not to address Supply Chain in detail)

    Gurudas Nulkar

    2/21/2012

    Project Submission
    Submit a WORD PDF report deadline before the last 4 sessions Prepare & present a PPT of max 15 slides to cover your report 20 minutes incl Q&A Marks 50

    Warning
    I doze off in the first 2 minutes of a drab presentation be warned.

    Make the presentation interesting! Use props, show actual products modifications, use a lot of pictures.to keep me awake

    Gurudas Nulkar

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