CHAPTER PLAN

Page No.

1. Introduction 1.1 Introduction of the Industry 1.2 Objectives 1.3 Research Methodology 2. Company Profile 2.1 About 2.2 History 2.3 Vision and Mission 3. Strategies of Company 3.1 Sales Strategies of Maruti Suzuki 3.2 Sales Strategies of Hyundai 4. Data Analysis and Interpretation 5. Suggestions 6. Limitations 7. Conclusion

Bibliography Annexure Questionnaire

QUESTIONNAIRE
Name: Address: ___________________________________________________ ___________________________________________________

__________________________________________________________________ Contact Number: ___________________________________________________

Being an esteem customer you are requested to take out a few minutes and fill the following questionnaire Q1. How long have you been associated with Maruti/Hyundai? Q2. How would you rate the company on the following parameters? Strongly Disagree = 5 Disagree = 4 Neither Agree Nor Disagree =3 Agree = 2 Strongly Agree = 1 Particulars Maruti Knowledgeable Sales Person Before Sales Display of Merchandise is attractive Vehicle in good Condition Dcor of the waiting area is pleasing Responds to complaints quickly All the commitments are fulfilled Hyundai

Employees Spent Enough Time With You: During Sales Availability of The Product Prices are Affordable Offered a test drive Service at maruti service station is excellent Value for Money After Sales Variety / Selection Of Merchandise Attractive Discounts Offered Post sales follow ups are done regularly Careful with Personal Information Q3. Are you aware of the following facilities? Yes Hyundai Insurance Genuine Accessories Extended Warranty True Value Finance Auto Card Q4. What is your overall opinion? About Maruti Very Bad 5 Bad Neither Bad Nor Good 4 3 Good 2 Very Good 1 Maruti No Hyundai Maruti

About Hyundai Very Bad 5 Bad Neither Bad Nor Good 4 3 Good 2 Very Good 1

Q5. How likely would you recommend? Maruti Very Unlikely 5 Hyundai Very Unlikely 5 Unlikely 4 Neutral 3 Likely 2 Very Likely 1 Unlikely 4 Neutral 3 Likely 2 Very Likely 1

Q6. Overall, how would you rate the graphics and look of the cars? Maruti Excellent Hyundai Excellent Very Good Good Fair Poor Very Good Good Fair Poor

Q7. Any suggestions regarding Maruti Suzuki?

Q7. Any suggestions regarding Hyundai?

Date

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Thank you for your precious time