Sales Promotion is a direct inducement that offers extra value or incentive for the product to the sales force, distri.butors, or ultimate consumer. Consumer-oriented promotions increase consumption of an established brand Obtain trial and purchase Limitations Do not identify unique brand Features Enhance IMC efforts and build brand equity Defend (maintain) current customers Sampling Works Best When I the products are of relatively low unit value the product can be broken Into a small piece or size that ref! ects the full
Sales Promotion is a direct inducement that offers extra value or incentive for the product to the sales force, distri.butors, or ultimate consumer. Consumer-oriented promotions increase consumption of an established brand Obtain trial and purchase Limitations Do not identify unique brand Features Enhance IMC efforts and build brand equity Defend (maintain) current customers Sampling Works Best When I the products are of relatively low unit value the product can be broken Into a small piece or size that ref! ects the full
Sales Promotion is a direct inducement that offers extra value or incentive for the product to the sales force, distri.butors, or ultimate consumer. Consumer-oriented promotions increase consumption of an established brand Obtain trial and purchase Limitations Do not identify unique brand Features Enhance IMC efforts and build brand equity Defend (maintain) current customers Sampling Works Best When I the products are of relatively low unit value the product can be broken Into a small piece or size that ref! ects the full