Project under:

Prof. H.C. Chaudhary

Vishal Kumar MBA (IV) Roll No 54

Study what are Creativity and Innovation in centers of higher education and how these gets imparted into these centers. Study the relationship between Creativity & Innovation and brand equity of the centers of Higher Education. Take an example to study deeply the innovation and creativity in that Center and impact of that on its brand equity.

I.

What are Creativity and Innovation and how do the colleges impart these in themselves?

II.

What is the current scenario of the colleges in India as far as imparting Creativity and Innovation is concerned.

III. On what parameters the brand equity of a college is determined?

IV. Do colleges get evaluated on the basis of Creativity and Innovation done by them?

V.

Take a live example (various departments of IIT

Roorkee or BHU) and study the creativity and innovation in those departments and its impact on the brand equity of those departments.

Review the literature to know the answers of question number I, question number II, and question number III.

Conduct a data survey to know the answers of question

number III, IV and V.

Visit various centers of higher education and conduct a primary research and study about various creativity and innovation being taking place at those centers.

Construct a detailed report based on the above studies.