Consumer behavior refers to the process of selecting, purchasing, using, and disposing of goods and services to satisfy needs and desires. This report examines how consumers make purchase decisions and what internal and external factors influence those decisions. It analyzes consumer decision making processes and the psychological, social, and economic factors that influence buying behavior.
Consumer behavior refers to the process of selecting, purchasing, using, and disposing of goods and services to satisfy needs and desires. This report examines how consumers make purchase decisions and what internal and external factors influence those decisions. It analyzes consumer decision making processes and the psychological, social, and economic factors that influence buying behavior.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online from Scribd
Consumer behavior refers to the process of selecting, purchasing, using, and disposing of goods and services to satisfy needs and desires. This report examines how consumers make purchase decisions and what internal and external factors influence those decisions. It analyzes consumer decision making processes and the psychological, social, and economic factors that influence buying behavior.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd