Gov,

fed,schools,academies,ind.customers

Equipments,apparel,shoes,accessories Single

brand retailers trend, tie-ups

Seasonal,

ordered in bulk

 Durability,style,quality,brand Buying Highly

name

pattern Seasonal, trend

influenced-Role models
based on customer needs

Segmentation

 Premium Sports

sports goods market- 2500 crore Rs.

apparel market- 45 % steadily at 15-20% annually

Growing High

perf sports wear --> Lifestyle casual wear

 Footwear-60%,

apparel-15% , equipments- 10% and

accessories 5%
Football Mkt-

& Cricket related products-high selling

high & transitional, high growth, new emerging

 VISION-To

be a leader in sports retail in india by

2015.

MISSION-To

inspire and create a passion for sports amongst all.

VALUES-

Integrity,leadership,passion,quality.