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    NR 305 Mba Retailing Management

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    Nizam Institute of Engineering and Technology Library
    This document outlines the questions for an MBA III-semester examination in Retailing Management given in December 2007. It lists 8 questions covering topics like the concept of life cycle in retail, the importance of merchandise planning, recruitment and selection processes, the roles of buyers and merchandisers, integrated communication strategies, store design factors, site selection factors, and comparing inter-regional growth of retailing in India. Students had to answer any 5 of the 8 questions.

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    NR 305 Mba Retailing Management

    Uploaded by

    Nizam Institute of Engineering and Technology Library
    23 views1 page
    This document outlines the questions for an MBA III-semester examination in Retailing Management given in December 2007. It lists 8 questions covering topics like the concept of life cycle in retail, the importance of merchandise planning, recruitment and selection processes, the roles of buyers and merchandisers, integrated communication strategies, store design factors, site selection factors, and comparing inter-regional growth of retailing in India. Students had to answer any 5 of the 8 questions.

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    Nr 305 Mba Retailing Management

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    This document outlines the questions for an MBA III-semester examination in Retailing Management given in December 2007. It lists 8 questions covering topics like the concept of life cycle in retail, the importance of merchandise planning, recruitment and selection processes, the roles of buyers and merchandisers, integrated communication strategies, store design factors, site selection factors, and comparing inter-regional growth of retailing in India. Students had to answer any 5 of the 8 questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    23 views1 page

    NR 305 Mba Retailing Management

    Uploaded by

    Nizam Institute of Engineering and Technology Library
    This document outlines the questions for an MBA III-semester examination in Retailing Management given in December 2007. It lists 8 questions covering topics like the concept of life cycle in retail, the importance of merchandise planning, recruitment and selection processes, the roles of buyers and merchandisers, integrated communication strategies, store design factors, site selection factors, and comparing inter-regional growth of retailing in India. Students had to answer any 5 of the 8 questions.

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    of 1

    NR

    Code No: NR-304/MBA

    M.B.A. III-Semester Examinations, December-2007.

    RETAILING MANAGEMENT

    Time: 3 hours Max. Marks: 60

    Answer any FIVE questions


    All questions carry equal marks
    ---

    1. Describe the concept of Life cycle in Retail.

    2. “Merchandise planning a key area merchandise Management”


    Discuss.

    3. Explain the recruitment and selection process in retail


    organizations.

    4. Explain the difference between the role of a buyer and the


    merchandiser.

    5. What is the importance of integrated communication strategy for


    retail promotion? What are the aspects to be considered in this
    context?

    6. How does one take into account customer’s expectation in


    planning exterior and interior design of store in retailing?

    7. What are the factors that need to be taken into account while
    choosing a location for a retail store?

    8. Compare the inter regional growth of retailing in India.

    ---

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