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How Important Are The Following While Making A Purchase (Apparel Related Item)
How Important Are The Following While Making A Purchase (Apparel Related Item)
How important are the following while making a purchase (apparel related item):Not at all
2.5%
Somewhat unimportant
0.0% 10% 10%
Neutral
10.0% 12.5% 15% 20%
Somewhat important
50.0% 50.0% 37.5% 25% 37.5% 35.6% 37.5% 50% 37.5%
Highly important
37.5.0% 25% 12.5% 50% 50% 38.6% 55% 20%
Total 100% 100% 100% 100% 100% 100% 100% 100% 100%
Past experience
2.5%
Brand
25%
Necessity
0.0%
Design
2.5%
5% 2.5% 5.0% 7.5% 18.8% 5% 2.5% 2.5% 2.5% 12.5% 12.5% 25% 37.5% 37.5%
Of latest fashion
2.5%
Durability
0.0%
2.5% 5.0%
100%
When making a purchase of an apparel related item the most influential factor is the fit.
necessities fashion products luxury goods whatever catches your fancy what's "in" fashion Statistics Total Response
25% 75% 40
5. Do you think Indian apparel industry is fashion driven rather than being necessity driven?
Value Percent %
80% 20%
40
6. What do you think is the reason for the changing consumer perception towards purchasing clothes?
Value Count Percent %
More disposable income More choice Influence of media Globalization Rise in double income households Fashion consciousness amongst youth Potential sector for growth Changed demand Statistics Total Response
2 5 6 2 8 10 0 7 40
7. Do you think that the consumer behavior and perception regarding the buying process has changed?
Value Count Percent %
Yes No
Statistics
37 3
92.5% 7.5%
Total Responses
40
8. If yes, then do you think that it affects the Indian apparel sector?
Value Count Percent %
Yes No
Statistics
35 5
87.5% 12.5%
Total Responses
40
9. Do you think study of consumer behavior is of any importance to the major players in the market?
Value Count Percent %
Yes No
Statistics
37 3
92.5% 7.5%
Total Responses
40