BMW

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BMW

Predecessor- Bayerische Flugzeugwerke AG (BFW) Founded- 21 July 1917 Founder- Franz Josef Popp Headquarters- Munich, Germany Area served- Worldwide Key people- Norbert Reithofer (CEO), Joachim Milberg (Chairman of the supervisory board) Products- Automobiles, motorcycles, bicycles

FINANCIAL DATA

Revenue- 60.48 billion (2010) Revenue Operating income- 5.094 billion (2010) Profit- 3.218 billion (2010) Total assets- 108.87 billion (end 2010) Total equity- 23.10 billion (end 2010) Employees- 100,306 (end 2011) Subsidiaries- Rolls-Royce Motor Cars, Husqvarna

BMW- Bavarian Motor Works BMW owns and produces the Mini marque, and is also the parent company of Rolls-Royce Motor Cars BMC produces motorcycle under brands:
BMW Motorrad Husqvarna

In 2010:
Automobiles produced- 1,481,253 Motorcycles produced- 112,271 (across all its brands)

COMPETITORS

Series 1
Mercedes A Class, Audi A3,Volkswagon Golf and Ford Focus

Series 3
Audi A4, Jaguar X-Type, Mercedes C-Class, Lexus IS200

Series 5
Audi A6, Mercedes E-Class, Saab 9-5, Jaguar SType, Volvo S80

Series 6
Jaguar XK, Mercedes SL, Porsche 911 and Lexus SC340

Series 7
Audi A8 and S8, Jaguar XJ series, Lexus LS400, Mercedes S-Class

Series X3
Land Rover Freelander, Nissan X-Trail, Jeep Cherokee and Honda CR-V

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