Scribd Logo
Upload

Welcome to Scribd!

  • Competitive Analysis: Porter's Five Forces

    Uploaded by

    Ajantha Balu
    42 views8 pages
    This document analyzes the competitive forces in the dog food industry using Porter's five forces model. It finds that the industry experiences high competition due to many similar-sized players worldwide and little product differentiation. Barriers to entry are significant due to requirements for consumer analysis, marketing expertise, and research costs. Supplier power is moderate as there are many suppliers but ingredients are critical. Buyer power is high as switching costs are low and products are essential. Substitutes like homemade food pose a threat if switching costs are low. The document compares major brands on product lines, targeting, distribution, and pricing.

    Original Description:

    Original Title

    Competition

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document analyzes the competitive forces in the dog food industry using Porter's five forces model. It finds that the industry experiences high competition due to many similar-sized players worldwide and little product differentiation. Barriers to entry are significant due to requirements for consumer analysis, marketing expertise, and research costs. Supplier power is moderate as there are many suppliers but ingredients are critical. Buyer power is high as switching costs are low and products are essential. Substitutes like homemade food pose a threat if switching costs are low. The document compares major brands on product lines, targeting, distribution, and pricing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    42 views8 pages

    Competitive Analysis: Porter's Five Forces

    Uploaded by

    Ajantha Balu
    This document analyzes the competitive forces in the dog food industry using Porter's five forces model. It finds that the industry experiences high competition due to many similar-sized players worldwide and little product differentiation. Barriers to entry are significant due to requirements for consumer analysis, marketing expertise, and research costs. Supplier power is moderate as there are many suppliers but ingredients are critical. Buyer power is high as switching costs are low and products are essential. Substitutes like homemade food pose a threat if switching costs are low. The document compares major brands on product lines, targeting, distribution, and pricing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Competitive Analysis

    Porters five forces

    Dog population around 8 million

    4/20/2012

    Csar

    Industry Rivalry
    Growth in the industry especially after globalization

    It is a highly competitive Industry

    4/20/2012

    Csar

    Why?..
    Many players in this Industry about the same size throughout the World Only little differentiation between competitors Changing demographics and cultural attitudes of the consumers Thus, it has a good market share base in Pet food industry
    4/20/2012 Csar 3

    Threat of New Entrants


    BARRIERS TO ENTRY: Analysis of Consumer Preferences Regulation and Marketing references Local Competition Loyalty to Major Brands Cost involved in Research Investigation about Opportunities

    4/20/2012

    Csar

    Power of Suppliers

    The power of suppliers within the dog food industry is relatively small, while considering the industry, profits etc

    Because there are many suppliers

    But if the main ingredient of the product is not readily available

    The product is extremely important to buyers

    4/20/2012

    Csar

    Power of Buyers
    Large number of buyers Switching to another (competitive) product is not simple The product is extremely important to buyers and they cannot do without the product for a period of time
    4/20/2012 Csar 6

    Substitutes

    If the cost of switching is low, then this posses a serious threat.


    Home made food

    4/20/2012

    Csar

    Brand Affinity

    Product range Brekkies Ultima

    Particularity Good Quality Approved by vetenarians

    Type of products Junior maxi Junior original Adult Senior Puppy Adult Senior Targeted dog food Dog treats Puppy Adult Segemented into each breed Junior Adult Dog treats Puppy Adult Senior By size By need (oral care, skin and coat, hip and joint, weight)

    Distributors

    Price

    Purina

    Friskies One

    Good quality Approved by vetenarians Many flavors

    Royal Canin

    Royal Canin

    High quality Variety of products Clinically beneficial Approved by vetenarians Low Quality (bulk) No variety Medium quality (artificial flavors)

    Carrefour

    Carrefour

    Mars Inc

    Pedigree Canigou

    4/20/2012

    Csar

    You might also like