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    Campbell Soups Paper - Exhibits

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    Ankit Agarwal
    Campbell's Soup conducted a marketing survey with 20 respondents. 60% were users of Campbell's Soup and 40% were non-users. The survey found that users found Campbell's Soup significantly more than insignificantly. For non-users, preferences were evenly split between significantly and insignificantly.

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    Campbell Soups Paper - Exhibits

    Uploaded by

    Ankit Agarwal
    24 views2 pages
    Campbell's Soup conducted a marketing survey with 20 respondents. 60% were users of Campbell's Soup and 40% were non-users. The survey found that users found Campbell's Soup significantly more than insignificantly. For non-users, preferences were evenly split between significantly and insignificantly.

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    Campbell Soups Paper_Exhibits

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    Campbell's Soup conducted a marketing survey with 20 respondents. 60% were users of Campbell's Soup and 40% were non-users. The survey found that users found Campbell's Soup significantly more than insignificantly. For non-users, preferences were evenly split between significantly and insignificantly.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    24 views2 pages

    Campbell Soups Paper - Exhibits

    Uploaded by

    Ankit Agarwal
    Campbell's Soup conducted a marketing survey with 20 respondents. 60% were users of Campbell's Soup and 40% were non-users. The survey found that users found Campbell's Soup significantly more than insignificantly. For non-users, preferences were evenly split between significantly and insignificantly.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Campbells Soup Marketing Strategy 1.

    Exhibits Exhibit 1

    Group Project: BUSI 650: Marketing Management

    Distribution Of Survey Respondents


    Non-Users (8 people/40%) Users (12 people/ 60.0%)

    Users Non-Users

    Exhibit 2

    Users Preference
    18 16 14 12 10 8 6 4 2 0

    Significant Insignificant

    Page 1

    Campbells Soup Marketing Strategy Exhibit 3

    Group Project: BUSI 650: Marketing Management

    Non-User Preferences
    12 10 8 6 4 2 0

    Significant Insignificant

    Page 2

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