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    Fundamentals of Marketing

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    Ying Ying Lee
    Marketing involves planning and executing the conception, pricing, promotion, and distribution of products and services to create exchanges that satisfy objectives. The marketing mix includes the product, price, place, and promotion. Market segmentation analyzes geographic, demographic, psychographic, and behavioral variables to identify consumer groups. Marketing research studies consumer needs through methods like observation, surveys, focus groups, and experimentation to help sellers meet those needs.

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    Fundamentals of Marketing

    Uploaded by

    Ying Ying Lee
    108 views8 pages
    Marketing involves planning and executing the conception, pricing, promotion, and distribution of products and services to create exchanges that satisfy objectives. The marketing mix includes the product, price, place, and promotion. Market segmentation analyzes geographic, demographic, psychographic, and behavioral variables to identify consumer groups. Marketing research studies consumer needs through methods like observation, surveys, focus groups, and experimentation to help sellers meet those needs.

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    Marketing involves planning and executing the conception, pricing, promotion, and distribution of products and services to create exchanges that satisfy objectives. The marketing mix includes the product, price, place, and promotion. Market segmentation analyzes geographic, demographic, psychographic, and behavioral variables to identify consumer groups. Marketing research studies consumer needs through methods like observation, surveys, focus groups, and experimentation to help sellers meet those needs.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    108 views8 pages

    Fundamentals of Marketing

    Uploaded by

    Ying Ying Lee
    Marketing involves planning and executing the conception, pricing, promotion, and distribution of products and services to create exchanges that satisfy objectives. The marketing mix includes the product, price, place, and promotion. Market segmentation analyzes geographic, demographic, psychographic, and behavioral variables to identify consumer groups. Marketing research studies consumer needs through methods like observation, surveys, focus groups, and experimentation to help sellers meet those needs.

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    FUNDAMENTALS OF MARKETING

    What is Marketing?
    The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

    The elements of Marketing Mix: Product Price Place Promotion

    Identifying Market Segments geographic variables demographic variables psychographic variables behavioral variables

    Marketing research The study of consumer needs and wants and the ways in which sellers can best meet them.

    The Research Process: study the current situation select a research method collect data analyze the data prepare a report

    Research Methods : observation survey focus group experimentation

    Tutorial Why is marketing an important concept to modern business organization? Elaborate on the market research.

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