Quality Research Questionnaire Sample:

Name: ____________________
Age: ____________________
Gender: ____________________
Job title: ____________________
Q1. Describe what does brand mean to you?
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Q2. Name some brands that you remember their logo or slogan.
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Q3. What is the image of a brand you are using?

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Q4. How can you connect emotionally with the brand product you use?
______________________________________________________

Q5. Name a brand that talks about love.

______________________________________________________

Q6. What the letter M brings to your mind?

______________________________________________________

Q7. Do you remember specific colors that differentiate a brand from others in the same league?
______________________________________________________

Q8. Describe the reason behind the name of the brand. Describe 2 brand names you use.
______________________________________________________
______________________________________________________
______________________________________________________
Q9. What is the logo and tagline of one of the brands you described in the previous question?
Can you imagine the reason behind them?
______________________________________________________
______________________________________________________
______________________________________________________
Q10. If you were a brand which one you would like to be from the existing ones and why?
______________________________________________________

Q11. What does your name say about yourself? Describe it?
______________________________________________________

Q12. If you were asked to create a logo for yourself how it would be?
______________________________________________________