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    ellis43
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    This marketing plan outline provides an overview of the key sections to include when developing a new marketing strategy. The plan will include an executive summary, situational analysis of internal resources and external trends, market analysis of aggregate and regional markets, segmentation and targeting of specific customer groups, objectives and strategies for each targeted segment, and details on implementing tactics over time with metrics to measure success.

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    This marketing plan outline provides an overview of the key sections to include when developing a new marketing strategy. The plan will include an executive summary, situational analysis of internal resources and external trends, market analysis of aggregate and regional markets, segmentation and targeting of specific customer groups, objectives and strategies for each targeted segment, and details on implementing tactics over time with metrics to measure success.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Download as doc, pdf, or txt
    5 views1 page

    Marketing Plan Outline

    Uploaded by

    ellis43
    This marketing plan outline provides an overview of the key sections to include when developing a new marketing strategy. The plan will include an executive summary, situational analysis of internal resources and external trends, market analysis of aggregate and regional markets, segmentation and targeting of specific customer groups, objectives and strategies for each targeted segment, and details on implementing tactics over time with metrics to measure success.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    Download as doc, pdf, or txt
    of 1

    Marketing Plan Outline

    I. Introduction
    Executive Summary

    II. Situational Analysis


    Environmental Scanning Internal Mission Current status of resources Current marketing initiatives Strategic relationships Environmental Scanning External Demographic trends and implications Economic trends and implications Technological trends and implications Political-legal trends and implications Competitor analysis Socio-cultural trends and implications SWOT Analysis

    III. Market Analysis


    Aggregate market Regional/local market

    IV. Segmentation, Targeting, Positioning


    Market segmentation analysis Identification of segments for targeting Analysis of each target market Positioning and differentiation strategy for each target market

    V. Marketing Objectives, Strategies and Tactics


    Comprehensive list of Objectives and Strategies Strategies and Tactics recommended for implementation Strategy 1 Tactics

    VI. Implementation
    Metrics recommended Budget Timeline Appendix

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