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  • Chapter 10: Advertising + Public Relations Advertising

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    Christopher Surien
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    The document discusses criticisms of advertising and types of public relations. Criticisms of advertising include that it increases product prices, encourages purchasing unnecessary items, and reduces competition by favoring large companies. The document outlines three types of public relations: financial PR for communicating with investors; product PR that uses publicity to promote products and services; and crisis PR for developing long-term crisis management plans and solving issues like product recalls or scandals. It also lists several types of public relations clients including governments, educational institutions, non-profits, industries, businesses, and others like athletic teams and entertainment.

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    The document discusses criticisms of advertising and types of public relations. Criticisms of advertising include that it increases product prices, encourages purchasing unnecessary items, and reduces competition by favoring large companies. The document outlines three types of public relations: financial PR for communicating with investors; product PR that uses publicity to promote products and services; and crisis PR for developing long-term crisis management plans and solving issues like product recalls or scandals. It also lists several types of public relations clients including governments, educational institutions, non-profits, industries, businesses, and others like athletic teams and entertainment.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    4 views2 pages

    Chapter 10: Advertising + Public Relations Advertising

    Uploaded by

    Christopher Surien
    The document discusses criticisms of advertising and types of public relations. Criticisms of advertising include that it increases product prices, encourages purchasing unnecessary items, and reduces competition by favoring large companies. The document outlines three types of public relations: financial PR for communicating with investors; product PR that uses publicity to promote products and services; and crisis PR for developing long-term crisis management plans and solving issues like product recalls or scandals. It also lists several types of public relations clients including governments, educational institutions, non-profits, industries, businesses, and others like athletic teams and entertainment.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
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    CHAPTER 10: ADVERTISING + PUBLIC RELATIONS ADVERTISING

    Criticisms Against Advertising 1. Adds to cost of products increase price 2. Makes people buy products they dont need e.g. sale promotion, branded goods, cigarette/alcohol 3. Reduces competition and fosters monopolies

    Small competitor cannot afford less exposure lose to big company with big budget No competitors big company control industry
    PUBLIC RELATIONS
    Types of PR 1. Financial PR Provide information to business journalist Communicate with investors + shareholders a.k.a. investor relations 2. Product PR Uses PR techniques seeks publicity sell products and services 3. Crisis PR A.k.a crisis management / crisis communication Develop long term plan manage issues to avoid crisis Solve crisis products recalls, serious accidents, scandals, labor disputes.

    Types of PR Client 1. Government Lobby organizations Support government policy Train politicians How to present public image in media 2. Education Institutions Universities, colleges, schools Promote institution Handle press 3. Non-Profit Organizations Hospitals, churches, charities Fundraising 4. Industry Work with government-related issues that affect industry 5. Business Company Prepare annual reports and gather financial info Events Charity event, company Family Day etc 6. Others: Athletic teams Promote team/players Handle fans + press Entertainment Promote movie/show/album/book Handle fans + press + media appearance International PR Prepare companies for other countries Responsibilites of PR Writing & Editing Media Relations & Placement Special Events Public Speaking Research Programming & Counseling Training Management PR & Media

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