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  • Provogue: Made By-Dimpy Shivani Neha Vivek

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    Provogue is an Indian clothing brand established in 1997. It launched its first store called Provogue Studio in Mumbai in 2000 and has since expanded to 130 locations across India. The company's vision is to be a leading fashion brand that exceeds expectations. A PEST analysis found political tax policies, economic growth increasing standards of living, social trends like increased mall culture and brand consciousness, and technological advances like online shopping and social media are affecting the apparel industry. A SWOT analysis identified strengths in quality clothing and prices, but also weaknesses in advertising and awareness, while opportunities lie in expanding markets but threats from competitors and suppliers.

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    Provogue is an Indian clothing brand established in 1997. It launched its first store called Provogue Studio in Mumbai in 2000 and has since expanded to 130 locations across India. The company's vision is to be a leading fashion brand that exceeds expectations. A PEST analysis found political tax policies, economic growth increasing standards of living, social trends like increased mall culture and brand consciousness, and technological advances like online shopping and social media are affecting the apparel industry. A SWOT analysis identified strengths in quality clothing and prices, but also weaknesses in advertising and awareness, while opportunities lie in expanding markets but threats from competitors and suppliers.

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    14 views9 pages

    Provogue: Made By-Dimpy Shivani Neha Vivek

    Uploaded by

    gtoody00
    Provogue is an Indian clothing brand established in 1997. It launched its first store called Provogue Studio in Mumbai in 2000 and has since expanded to 130 locations across India. The company's vision is to be a leading fashion brand that exceeds expectations. A PEST analysis found political tax policies, economic growth increasing standards of living, social trends like increased mall culture and brand consciousness, and technological advances like online shopping and social media are affecting the apparel industry. A SWOT analysis identified strengths in quality clothing and prices, but also weaknesses in advertising and awareness, while opportunities lie in expanding markets but threats from competitors and suppliers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 9

    PROVOGUE

    MADE BYDimpy Shivani Neha Vivek

    Project Objective
    To understand marketing mix functions, consumer behavior and how they influence formulation of marketing plans for the brand.

    CHAPTER-1
    COMPANY PROFILE PEST ANALYSIS SWOT ANALYSIS COMPETITOR ANALYSIS

    INTRODUCTION
    Year Milestones
    1997* Acme Clothing Private Limited incorporated on November 11, 1997 1998* The Company launched Provogue 2000* The Company opened the first Provogue Studio in, Mumbai 2002* Set up its factory at Daman 2003* Introduced the concept of Provogue Lounge at High Street Phoenix 2005* The Company changed name to Provogue (India) Limited

    VISSION -"Provogue is an integrated retail business driven by


    a passion to excel beyond the norm, beyond the expected.Provogue is and will always be a fashion statement with a difference. "Provogue exclusive brand outlets called "Provogue Studio" at 130 locations

    DNA- Understanding the rapidly evolving needs of the Indian


    consumer and delivering efficient, aspirational consumer products and solution

    PRODUCT PORTFOLIO

    PoliticalUse tax burden New FDI policies

    Economic Price and quality Increase standard of living

    PEST ANALYSIS
    SocialGrowth in mall culture Increase in men and women buyer Brand consciousness

    TechnologyProgression in I.T field On line shopping Advertisement on social networking site Shop through credit and debit card

    Growth in industry of apparel

    WEAKNESS
    Spending too much money on current advertising through leaflets. Not that known in the market Poor advertising media Other competitors offering similar products

    OPPORTUNITIES
    Expand out to America Expanding into a new market by introducing footwear

    STRENGTHS
    Good quality clothing Not too expensive

    THREATS
    Competitors Suppliers

    SWOT ANALYSIS

    Competitor Analysis of Brand


    Competitor analysis of brand on the basis of Mens shirt price

    Rs1399.00 to 3000.00

    Rs1299.00 to 2500.00

    Rs1500.00 to 3000.00 Rs1500.00 to 3000.00

    Rs1500.00 to 2500.00 -3000.00

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