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The deceptive Brain

The brain can process mountains of information and even use past experience to make educated guesses based on limited data. Priming - The brain uses past stimuli to inform the way it interprets new stimuli. Eg. Believing a statement is true if you have heard it before. - Seemingly irrelevant information can affect your decisions. The framing effect - A persons answer to a question depends on how the question is framed, whether it emphasizes losses or gains. - Questions emphasizing on losses will result in a safer response. Experiences that one has in the past may affect you in ways you dont understand. A great deal on external stimuli that we dont notice, affect us in our decisions, and pushes us towards conclusion and behaviors. Conclusions and behaviors can be manipulated by images and experience that one encounter.

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