A customer matrix is one of the two basic devices that we use to explore competitive strategy. The matrix is derived from the perceptions that customers have of the products / services offered to them, and the prices that they are being charged. The customer matrix separates these to assist us in analysing competitive strategy, and the implications of attempts to reposition products within the matrix.
A customer matrix is one of the two basic devices that we use to explore competitive strategy. The matrix is derived from the perceptions that customers have of the products / services offered to them, and the prices that they are being charged. The customer matrix separates these to assist us in analysing competitive strategy, and the implications of attempts to reposition products within the matrix.
A customer matrix is one of the two basic devices that we use to explore competitive strategy. The matrix is derived from the perceptions that customers have of the products / services offered to them, and the prices that they are being charged. The customer matrix separates these to assist us in analysing competitive strategy, and the implications of attempts to reposition products within the matrix.