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Timestamp 3/27/2012 13:57:36 3/27/2012 14:52:09 3/27/2012 14:53:59 3/27/2012 14:54:07 3/27/2012 19:03:25 3/27/2012 19:03:32 3/27/2012 19:13:35

3/27/2012 20:02:46 3/27/2012 20:03:16 3/27/2012 20:08:08 3/27/2012 20:21:01 3/27/2012 20:21:52 3/27/2012 20:22:41 3/27/2012 21:45:55 3/27/2012 21:47:26 3/27/2012 22:06:13 3/27/2012 22:06:18 3/27/2012 22:07:07 3/27/2012 22:24:44 3/27/2012 23:39:31 3/28/2012 9:20:04 3/28/2012 10:11:17 3/28/2012 10:45:12 Male Male Male Male

Gender

Age 30=<Age<40 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 <20 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30

Location(North,Ea st,West,South) West West West West West West West West East West West West West West South West West West East North West West East West West West East West West West South West West West West West West East West West West

Occupation Service Service Student Student Service Student Student Student Service Student Student Student Student Student Student Student Student Self Employed Student Service Student Student Student Student Service Student Self Employed Student Student Student Student Student Student Student Student Student Student Student Service Student Student

Male Female Male Male Male Male Male Male Male Male Female Male Male Male Male Male Male Male Male

3/28/2012 15:39:08 Male 3/28/2012 23:09:19 Male 3-28-2012 23:11:17 Male 3-28-2012 23:20:46 3-28-2012 23:47:26 3-28-2012 23:53:59 3/29/2012 10:11:17 3/29/2012 10:11:27 3-30-2012 09:20:04 3-30-2012 10:20:24 3-30-2012 14:53:59 3-30-2012 15:45:12 3-30-2012 19:03:25 3-30-2012 20:22:41 3-30-2012 21:11:17 3-31-2012 09:20:04 3-31-2012 14:53:59 3-312012 21:47:26 Female Male Male Male Female Male Male Male Male Male Male Male Male Male Male

3-31-2012 23:57:36 3-31-2012 23:59:12 4/2/2012 21:47:26 4/2/2012 23:57:36 4/2/2012 23:49:12 4/3/2012 10:11:17 4/3/2012 10:11:27 4/3/2012 9:20:04 4/3/2012 10:20:24

Male Male Female Male Male Male Female Male Male

20=<Age<30 20=<Age<30 20=<Age<30 30=<Age<40 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30 20=<Age<30

West West South West East West South West West

Student Student Student Service Student Student Student Student Student

Which English Daily have you subscribed to? The Hindustan Times The Times of India The Times of India Others The Hindustan Times The Times of India The Times of India The Times of India The Hindustan Times The Times of India The Times of India The Times of India The Times of India The Times of India The Times of India The Times of India The Times of India The Hindustan Times Others The Times of India Others The Times of India The Times of India The Hindustan Times The Times of India The Hindustan Times The Times of India Others The Times of India The Times of India The Times of India The Times of India The Times of India The Times of India The Times of India Others The Times of India The Times of India The Hindustan The Times of India The Times of India

Did the campaign Are you aware drive you to make about the ongoing content Is the the Editorial Brand War comparisons of Content Relevant Is the the Editorial between 'The both the with changing Content Relevant Hindu' and 'The Newspapers(The times? [Strongly with changing Times of India'? Hindu and TOI)? Disagree] times? [Disagree] Yes,I am aware Yes,I am aware Yes,I am aware Yes,I am aware No Yes,I am aware Yes,I am aware Yes,I am aware No Yes,I am aware No Yes,I am aware No Yes,I am aware Yes,I am aware Yes,I am aware Yes,I am aware No Yes,I am aware No Yes,I am aware Yes,I am aware No Yes,I am aware Yes,I am aware No No Yes,I am aware Yes,I am aware Yes,I am aware Yes,I am aware Yes,I am aware Yes,I am aware Yes,I am aware Yes,I am aware Yes,I am aware Yes,I am aware No No No Yes,I am aware No No No No No Yes No Yes No No Yes No No Yes No No Yes No Yes No No Yes No Yes Yes No No No Yes Yes No No Yes Yes No No No No No No Yes

Others The Times of India The Times of India The Hindustan The Times of India The Times of India The Times of India The Times of India The Times of India

Yes,I am aware Yes,I am aware Yes,I am aware Yes,I am aware No Yes,I am aware Yes,I am aware Yes,I am aware Yes,I am aware

No No No No No Yes No No Yes

Please rate you Newspaper on the Please rate you following Please rate you Newspaper on the Is the the Editorial parameters Newspaper on the following Is the the Editorial Content Relevant [Relevance of following parameters Content Relevant with changing Editorial Content parameters [Research with changing times? [Strongly with changing [Recent News Atricles/Innovation times? [Agree] Agree] times] Coverage] News] Agree Agree Agree Agree Neutral Agree Strongly Agree Agree Neutral Agree Agree Neutral Agree Agree Agree Strongly Agree Strongly Agree Neutral Agree Neutral Agree Agree Agree Agree Disagree Neutral Agree Agree Agree Agree Agree Agree Agree Agree Agree Agree Agree Agree Neutral Agree Agree Strongly Agree Agree Agree Agree Neutral Agree Strongly Agree Agree Agree Agree Neutral Neutral Strongly Agree Strongly Agree Strongly Agree Strongly Agree Agree Agree Agree Neutral Neutral Agree Agree Agree Agree Agree Strongly Agree Agree Agree Agree Strongly Agree Agree Agree Agree Agree Neutral Agree Agree Neutral Strongly Agree Agree Agree Neutral Neutral Neutral Neutral Neutral Strongly Agree Neutral Agree Strongly Disagree Agree Neutral Strongly Agree Disagree Agree Strongly Disagree Strongly Agree Agree Agree Disagree Agree Agree Agree Strongly Agree Neutral Disagree Strongly Agree Neutral Agree Neutral Agree Neutral Agree Agree Neutral Agree Neutral Agree Neutral Strongly Agree Agree

Agree Agree Agree Agree Agree Agree Agree Agree Agree

Neutral Agree Strongly Agree Strongly Agree Agree Agree Strongly Agree Agree Agree

Agree Neutral Agree Agree Agree Neutral Agree Neutral Agree

Please rate you Newspaper on the following Please rate you Please rate you parameters Please rate you Newspaper on the Newspaper on the [Advertisement Newspaper on the following If Yes,then are you following oriented with less following parameters planning to parameters of informative parameters [World [Technology and change your [Business News contents] News Coverage] Sports articles ] Newspaper? Coverage] Agree Agree Agree Disagree Neutral Strongly Agree Strongly Disagree Neutral Neutral Agree Neutral Neutral Neutral Strongly Agree Disagree Strongly Disagree Disagree Agree Agree Strongly Agree Disagree Agree Neutral Strongly Disagree Strongly Agree Neutral Disagree Disagree Agree Neutral Disagree Agree Agree Agree Agree Disagree Agree Neutral Neutral Neutral Agree Agree Disagree Strongly Agree Agree Neutral Agree Strongly Agree Agree Neutral Disagree Agree Neutral Strongly Agree Strongly Agree Agree Strongly Agree Disagree Agree Agree Agree Neutral Agree Neutral Agree Neutral Neutral Agree Agree Agree Agree Agree Strongly Agree Agree Agree Strongly Agree Neutral Strongly Agree Neutral Neutral Strongly Agree Agree Agree Disagree Strongly Agree Neutral Neutral Agree Strongly Agree Agree Agree Agree Neutral Neutral Agree Neutral Neutral Strongly Agree Agree Agree Agree Agree Strongly Agree Agree Agree Agree Agree Agree Agree Neutral Agree Agree Neutral Strongly Agree Agree Agree Strongly Agree Strongly Agree Strongly Agree Agree Neutral Agree Agree No No No No No No No Yes No Yes Yes No No No No No No No No No No No Yes No No No No No No Yes No No No No No No No Yes No No No

Neutral Strongly Agree Strongly Agree Neutral Neutral Strongly Agree Neutral Disagree Disagree Agree Neutral Agree Neutral Strongly Agree Strongly Agree Disagree Agree Agree Agree Strongly Agree Neutral Neutral Strongly Agree Agree Neutral Neutral Strongly Agree Neutral Neutral Strongly Agree Strongly Agree Neutral Neutral Strongly Agree Strongly Agree Strongly Agree Neutral Neutral Agree Neutral

Disagree Agree Disagree Agree Neutral Neutral Disagree Agree Agree

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No No No No Yes Yes No No No

Strongly Agree Strongly Agree Strongly Agree Neutral Neutral Strongly Agree Strongly Agree Neutral

Please rate you Newspaper on the following parameters [Improves Vocabulary]

Strongly Disagree Agree Neutral Neutral Agree Strongly Agree Disagree Neutral Disagree Agree Neutral Agree Disagree Agree Strongly Agree Disagree Agree Agree Agree Neutral Agree Neutral Strongly Agree Agree Agree Strongly Agree Neutral Agree Disagree Agree Agree Agree Agree Agree Neutral Agree Neutral Neutral Agree Agree

Neutral Agree Agree Neutral Disagree Agree Agree Agree

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