Coaching Centers

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A Boon or a Bane?
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Members Up Against Coaching Classes

Jayesh Kadam 23 Swapnil Desai 24

Neeta Patel Athar Sayyed

- 40 - 52

&

Vishal Shah 55

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Index

Some Questions Current Scenario Do Coaching Classes do any good? Marketing Objective

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Some Questions We had to Answer

Are the Coaching Classes really necessary? Does Coaching really help in scoring good marks in school and competitive exams? Do Coaching Classes disturb 4/27/12 the overall growth in

Current Scenario

A way of life for students, aggressively promoted by the teachers and too some extent by the parents Parents are not sure of the commitment from their children Parents aspire their children to opt

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Does it do any good?

Different style of teaching and imparting knowledge More exposure Smart and correct guidance for competitive examinations
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Setting the Context Right

Coaching Classes- A Money Making Machine 4/27/12

I dont know where the time goes - Jack

Attending the Coaching Classes, Jack

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Marketing Brief

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Marketing Objective

To create social awareness about the negative impact of coaching classes

Target Audience

School going students

College going students

Parents of school going students

Parents of college going students

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Communication- Key Message

Crack the myth of self-study being the game for smartest students Break the clutter of Coaching Classes being one stop solution

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How do we do it?

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