Important Dates:

EVENT DATE Last Date for Abstract Submission May 30, 2012 Notification of Acceptance of the Abstract August 15, 2012 Last Date for Submission of Selected Papers September 15, 2012 Last Date for Registration Fees October 1, 2012 Last Date for Booking Accommodation at KLMDC October 1, 2012 Registration and Conference Eve Dinner January 9, 2013 Conference Dates January 9-11, 2013

5thIIMA Conference on Marketing in Emerging Economies January 9-11, 2013 Areas of Interest Papers should broadly address the conference theme and issues related to emerging economies. Academicians and marketing professionals who are from such countries and those working on this theme in other parts of the world are encouraged to contribute new ideas, concepts, and paradigms. Papers should present original research which could be empirical, theoretical or based on case studies. Papers based on Research (i) in the Context of and/or (ii) Applicable to Emerging Economies in the following tracks, but not limited to them, are invited. The tracks mentioned below are indicative. Consumer Behaviour Nature and Characteristics of Competitive Scenarios Opportunity Identification and Assessment Management of Marketing Offers Strategic Marketing E-commerce Marketing Research Customer Relationship Marketing of Services Marketing Communication Retailing Psychology and Marketing Experimentation in Marketing Strategies for Harnessing the Potential at the Bottom of the Pyramid Applied IO Models on Competition in Marketing B to B Marketing Return on Marketing/ Marketing Metrics Pedagogy in Marketing Pricing Social Media Marketing