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The commercials during many dating shows have men being active participants in society. They are doing things to better themselves or the world. However, when women appear in commercials they are for beauty treatments or products that can improve their outward appearance.

Gender Roles
The men perform an active role by picking up the date, initiating sexual contact, asking for another date Miriam takes a reactive stance by waiting to be asked for a date, being picked up, and avoiding sexual interaction, etc.

Fairytale Love?
The romantic fairytale usually closely follows the traditional heterosexual dating script, often focusing on romance and love.

Reality dating shows, with few exceptions, enforcer the norm of heterosexual males and females looking for a respective mate.

Synopsis
Reality dating show similar to the United States The Bachelorette Men compete for 10,000 pounds and a 10 day cruise with their self described dream girl

Reality?
Television must be thought of not merely as a representation of reality but as a cultural practice that produces and reproduces the norms of gender and sexuality