Name of the Subject : Fashion Industry Market Survey Subject Code : MFM201IS

Objective: To understand the sectoral overview of apparel / textile related industries and to comprehend the backward and forward supply and value chain linkages. Areas to be studied: Business process improvement, market opportunity, supply chain from raw material to retail front, location specific problems, awareness of global marketing opportunities The pattern of cluster and business networking, infrastructure and support institutions that help the sector, business associations. Developing marketing plan, product development, resource planning and maximizing opportunities. Guidelines to the students for Fashion Industry Market Survey (FIMS) 1. All the students are asked to report to the concern society on 16.12.2011 2. All Students are advised to maintain a high order of behavior during the project. 3. Strict formal dress code to be followed during the visit to FIMS and neat wear during other hours. 4. Do not indulge in unwanted activities other than your FIMS work. 5. Keep in touch with the CC FMS for any clarification. 6. Your day-to-day activities have to be recorded by way of maintaining a register and to be informed through the group leader to CC FMS through e-mail everyday. The register will be checked at the time of jury presentation. 7. Tentative date for Jury is 08.05.2012.

A.Sasirekha Asst. Professor & CC